How Landen vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with Landen and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Landen vs. Forms.app – Who Comes Out on Top?
Choosing the right landing page builder is akin to assembling the perfect team of superheroes for your next big marketing campaign. Each contender brings unique powers to the table, and finding the perfect fit can be a thrilling yet daunting task. This comparison is designed to help you navigate the exciting world of landing page creation by evaluating three remarkable tools: Instapage, Landen, and Forms.app. Each of these platforms offers distinct features, giving you the opportunity to align a tool with your marketing needs. Buckle up as we embark on a journey to uncover the strengths and weaknesses of each candidate, ensuring that by the end of this read, you will have a clearer vision of which tool suits your superhero marketing strategy best. From customization options and template variety to support structures and pricing plans, we've got you covered every step of the way.
Meet the Contestants
In the left corner, we have Instapage, renowned for its extensive customization features and powerful conversion optimization tools. Marketers rally behind this platform as it enables them to reduce costs while exponentially enhancing conversion rates. Next up is Landen, a contender that focuses on simplicity and ease of use, making it a popular option for those looking to create landing pages quickly without sacrificing quality. Last but certainly not least is Forms.app, which shines with its form-building capabilities, facilitating the collection of valuable data from users seamlessly. Each of these tools is carving its niche in the digital landscape, allowing marketers to focus on what they do best: driving results. As our contestants prepare for the showdown, let’s break down their core competencies and see how they measure up in this competitive arena.
Round One - Feature Showdown
Template Variety and User-Friendliness
When it comes to template variety and ease of use, each platform exhibits its unique flair. Landen prides itself on providing a streamlined experience with a select array of templates, appealing directly to beginners seeking simplicity. However, some users might find its limited customization options somewhat restrictive when trying to align their pages with specific brand identities. Forms.app, on the other hand, features a broader selection of templates tailored for various occasions, making it a versatile choice for users looking to create engaging forms on their landing pages. Yet, it may not boast the same level of advanced customization found in Instapage. Instapage takes the crown in this category by offering an extensive library of high-converting templates and an intuitive drag-and-drop builder. This empowers marketers to create tailored experiences seamlessly, resulting in a brand presence that builds trust and fosters customer loyalty.
Instapage: Your Partner in Success
Instapage undoubtedly sets itself apart with its robust conversion rate optimization tools and unmatched customization capabilities. Its user-friendly interface allows marketers to design landing pages that truly reflect their brand identity while employing high-impact elements to drive conversions. With features like A/B testing, dynamic text replacement, and integrated analytics, Instapage empowers marketers to make data-driven decisions to maximize their landing page performance. This platform transforms landing page creation from a mundane task into a strategic endeavor that can significantly influence customer journeys. Plus, Instapage focuses on delivering relevant landing page experiences, which ultimately increases brand trust and customer loyalty. It's not merely a tool; it's a partner invested in your success.
Round Two - Speed and Performance
In the world of digital marketing, the speed of your landing pages can mean the difference between a potential lead and a lost opportunity. We can liken slow loading times to the frustration of waiting in line at your favorite coffee shop; a slow start can sour the experience. Therefore, it's crucial to assess how our three contenders hold up when it comes to page speed and performance. A robust landing page that loads quickly not only enhances user experience but also significantly boosts conversion rates, making this aspect an essential consideration for any marketer.
Advantages of Instapage:
- Fast loading times due to optimized page structures
- Integration with content delivery networks (CDNs) to ensure speed
- Regular performance updates to maintain high standards
- Comprehensive analytics allowing for ongoing performance tracking
Advantages of Landen:
- Quick setup ensures pages are ready to go in minutes
- Minimalist design keeps pages loading swiftly
- Focus on essential elements enhances readability and speed
Advantages of Forms.app:
- Lightweight forms that don’t bog down page loading
- Priority support may help address speed issues faster
- User-friendly interface simplifies the process of creating swift-loading pages
After evaluating the speed and performance of Instapage, Landen, and Forms.app, it’s clear that Instapage emerges as the front-runner, combining speed with a wealth of features aimed at optimizing user experience. Slow loading times can deter potential customers, and thus, choosing a proven tool like Instapage can provide the peace of mind that your marketing efforts won't be stifled by technical limitations.
Round Three - Usability and Learning Journey
Navigating the varied landscapes of landing page builders can initially seem daunting, especially for newcomers. Thankfully, each of the three platforms is designed with user-friendliness in mind, ensuring that both fledgling marketers and seasoned experts can find their footing. In particular, Landen’s straightforward interface allows users to dive right in and start creating without extensive upfront investment in learning the tool. Forms.app offers a similar advantage, particularly for those focused on data collection, making it accessible to various users. However, Instapage raises the bar with its comprehensive onboarding resources and a wealth of tutorials, making it an ideal choice for those looking to master the art of high-converting landing page design. Regardless of your initial skill level, all three platforms will guide you toward creating effective landing pages while catering to your growth as a marketing professional.
Round Four - Customer Support Team
Navigating the intricate world of landing page creation can raise questions at every turn, making robust customer support an invaluable asset. Imagine these support teams as loyal sidekicks, ready to lend assistance whenever needed. Instapage excels with its multi-channel support that includes live chat, email support, and a comprehensive knowledge base filled with tips and tutorials. On the other hand, Landen provides a friendly email support channel, complemented by an intuitive FAQ section. Forms.app also offers responsive email support, making it easy for users to get help when required. Strong customer support ensures that users are never left stranded, so consider how each platform's offerings align with your anticipated needs.
Round Five - The Price Tag
As we explore the pricing and plans offered by each contender, it's essential to consider what level of investment best aligns with your marketing objectives. Instapage is often seen as a premium solution, with pricing reflecting the extensive features and customizable options it brings to the table. Nevertheless, marketers often find that the return on investment speaks for itself through increased conversions and brand growth. Landen typically offers budget-friendly plans aimed at new marketers or those with simpler needs, making it an attractive choice for individuals just starting. Forms.app, with its unique focus on collecting data, provides competitive pricing structures that cater to small businesses and startups. Understanding these pricing dynamics ensures that you can make a well-informed decision that fits your financial boundaries while achieving your marketing goals.
In conclusion, while all three platforms have their merits, the ultimate selection hinges on your unique marketing priorities. Each contender brings something special to the table, so reflect on what you value most: advanced features, user support, or budget-friendliness. As you compare Instapage, Landen, and Forms.app, don’t forget the opportunity to explore Instapage through a free trial or demo, giving you firsthand experience and insight into an unrivaled landing page solution.
