Marketing Trends - Instapage Blog
  • Why Facebook Sponsored Ads Need to Be Part of Your Advertising Strategy

  • 10 Transactional Email Examples to Help You Sell, Upsell & Boost Engagement

  • 20 Online Collaboration Tools to Boost Business Productivity

Advertising Personalization

10 Transactional Email Examples to Help You Sell, Upsell & Boost Engagement

Email marketing is a tricky trade, but the payoffs can be huge. Through the shift from outbound to inbound marketing, email …

Lead Generation

How to Create a Lead Generation Email Course in 5 Steps

One of the best ways to attract and convert new customers for your business is to educate them. No one likes to be sold to, …

Lead Generation

Gmail Sponsored Promotions: Reach Your Prospects Without an Email List

The closest a digital marketer can get to being inside their customers’ heads without a survey or a degree in …

Advertising Personalization

Account-Based Marketing: How to Message Your Highest Quality Leads

You’ve heard the maxim that the quality of your leads is much more important than the quantity. This is especially …

Marketing Agency Tips

How to Use Predictive Analytics in Your Marketing Strategy

According to Webopedia, “Predictive analytics is the practice of extracting information from existing data sets to …

Marketing Trends

The Advantages & Perils of Brand Activism

It’s hard to get through your fresh-made, life-affirming cup of joe while reading the morning news without hearing of …

Marketing Trends

Multi-Channel Marketing: How to Create an Effective Strategy

From 2010 to 2014, the average number of channels used before conversion rose from 1.25 to 3.25. Shoppers aren’t only …

Conversion Optimization

How Social Media Customer Success Impacts Retention

Over 1 million people view tweets about customer service every week and roughly 80% of them are negative. Additionally, 81% …

Marketing Trends

Brand Authenticity: 5 Examples of Companies Making a Profit While Being …

Imitation might be the sincerest form of flattery, but it won’t serve your brand well. Brand authenticity is …

Marketing Trends

Collaboration in the Workplace: 8 of the Best Ways to Improve Communication …

If you sat down with business leaders from across the country and asked about the key to their success, the odds are that …