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How Closed Captioning Facebook Videos Can Improve Viewership

Last updated on November 28, 2016 by Ted Vrountas in A/B Split Testing, Marketing Trends

According to research from Facebook, there’s a chance nobody understands the videos you post to the social network. Don’t shoot the messenger. You’ve probably seen the widely circulated research that shows 85% of video on Facebook is watched without sound. But, did you also know that internal data collected by the social network showed thatRead More >

6 Web Design Trends That Are Changing the Look of Marketing

Last updated on December 8, 2016 by Fahad Muhammad in Marketing Trends

A lot of significant events happened in 2010. The world’s tallest building officially opened in Dubai, Space X successfully launched the Dragon Capsule, Apple released the iPad, and Ethan Marcotte created responsive web design. We’ve come a long way from web pages whose sole design purpose was to dazzle visitors with a colorful display ofRead More >

6 Social Media Trends That Will Impact Your Next Campaign

Last updated on November 8, 2016 by Taylen Peterson in Marketing Trends

I live for social media. When I see a new font being tested on Facebook I get goosebumps. When Twitter changed from “Favorites” and stars to “Likes” and hearts — I was giddy. My job as the Social Marketing Manager at Instapage is to be on the lookout for the latest trends then figure outRead More >

Why Instagram Video Ads May Be a Good Fit for Your Brand

Last updated on November 8, 2016 by Ted Vrountas in Conversion Rate Optimization, Marketing Trends

Photo ads are slowly going extinct on the world’s premier image-based social network. Out of every 10 Instagram ad impressions served in the first quarter of 2016, only 4 featured images. The other 6? Video. Earlier this year, a report from Brand Networks revealed that from Q4 2015 to Q1 2016, the number of videoRead More >

The 7 Biggest Digital Advertising Trends Taking Place Right Now

Last updated on November 8, 2016 by Ted Vrountas in Marketing Trends

Artificial intelligence, a faster mobile web, and ad technology that knows us better than Orwell’s “Big Brother” — there’s been a lot for digital marketers to get excited about this year. There’s been a lot for digital marketers to get excited about this year. Click To Tweet Let’s look back on, and forward to, someRead More >

Outstream Video and the Future of Digital Advertising

Last updated on November 8, 2016 by Ted Vrountas in Marketing Trends

“The new wave of video advertising” is what Teads calls outstream, the game-changing ad format that’s earned overnight notoriety among big-name publishers and well-known marketers. If you haven’t heard a lot about it, you’re not alone. Research released last week shows that two-thirds of brand professionals discovered outstream in the last year. In that sameRead More >

How to Capitalize on the Latest Video Marketing Trends

Last updated on November 8, 2016 by Ted Vrountas in Marketing Trends

Tears are shed, stereotypes are broken, and a group of strangers learns something incredible from a tiny vial of their own saliva: “You have more in common with the world than you think.” Published at the beginning of June, this branded video from Momondo candidly captures the reaction of study participants as they find outRead More >

Watch: Digital Marketing Influencers Discuss the Latest Marketing Trends [VIDEO]

Last updated on November 8, 2016 by Kevin Lynch in Instapage Updates, Marketing Trends

At Instapage, we’re fortunate to be in the epicenter of the global tech scene. One of the many great perks of being in such an amazing place is we get to interact daily with some of the biggest players and best innovators, entrepreneurs, and thought-leaders in the digital marketing space. These exchanges have been hugelyRead More >

Facebook Instant Articles: The Next Big Thing or the Next Why Bother?

Last updated on November 11, 2016 by Ted Vrountas in Facebook Advertising, Marketing Trends

As many marketers have discovered through trial and error, patience is not something much of the general public has anymore. Today, according to Kissmetrics, 47% of all people expect a web page to load in two seconds or less. And if your page hasn’t loaded by three seconds, 40% of people will abandon it. 47%Read More >

Mobile App Marketing: Getting Your Revolutionary App the Attention It Deserves

Last updated on November 11, 2016 by Ted Vrountas in Conversion Rate Optimization, Marketing Trends

Now that you’ve created your new groundbreaking, life-changing mobile app, it’s time to kick back and watch the downloads roll in. Like a patient fisherman you sit, you wait, and you wait some more. But… no bites. If only you’d arrived at the party a little sooner… In 2008 soliciting downloads required far less legwork.Read More >

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