Conversion Rate Optimization

Landing Page Contact Forms: How Many Form Fields Are Enough?

Last updated on October 24, 2016 by Stephanie Mialki in Conversion Rate Optimization

A landing page contact form is one of the most important items used to convert leads, and yet so many marketers fail at designing them correctly. Forms are often subject to the “Goldlilocks syndrome:” too long and you can intimidate prospects from filling it out, too short and you may end up with a bunchRead More >

How Explicit and Implicit Visual Cues Help Increase Conversions

Last updated on October 21, 2016 by Fahad Muhammad in Conversion Rate Optimization

Evidence suggests that when it comes to attention spans, you have a better chance of keeping my 10-month old engaged on a landing page than your visitors. Yep, you read that right. The average web users’ attention span is about 6-8 seconds, a 10-month-old’s attention span, on the other hand, is around 60-120 seconds. ThatRead More >

How to Apply Brand Marketing Principles to Your Landing Pages

According to Direct Marketing News, 63% of people say that brand consistency plays a role in their spending. In fact, 34% of respondents claim they’re willing to spend more on a brand that is consistent in its messaging across channels, and 39% of people say they spend less on inconsistent ones. 63% of people sayRead More >

17 Marketing Software Apps Used by Today’s Top Marketers

Last updated on October 14, 2016 by Ted Vrountas in Conversion Rate Optimization, Marketing Agency Tips

What separates best-in-class marketers from all others? Is it talent? Work ethic? Maybe creativity? We can speculate on all three, but we’re sure about at least one thing they do differently than the rest: Adopt technology. A report from the Aberdeen Group, titled “The State of Marketing Technology 2016: Controlling the Chaos,” reveals that popularRead More >

The Anatomy of Double Opt-In Forms That Increase Conversions

Last updated on October 14, 2016 by Fahad Muhammad in Conversion Rate Optimization

People don’t like filling out forms. There, we said it. There’s lots of reason why people don’t like completing forms. Big ones include: visitors want to safeguard their personal information as best as possible; because a long form is too much work; they’re an annoyance that stands in the way of what the visitor wants;Read More >

How Legal Landing Pages Are Helping Lawyers Turn Prospects Into Clients

Last updated on October 11, 2016 by Ted Vrountas in Conversion Rate Optimization, Landing Page Examples

In just three short years, things have changed in the legal industry — a lot. And those changes impact how your law firm finds new clients. As recently as 2013, 34% of those in need of an attorney relied on a recommendation from a friend to find one. In 2016, 3 out of 4 consumersRead More >

Why Your Marketing Stack Needs Best-In-Class Software

Last updated on October 25, 2016 by Ted Vrountas in Conversion Rate Optimization

How much would you pay for a peek into the future? $30,000? $50,000? How about $75,000? A subscription to trend-forecasting platform CB Insights will cost you that, and in some cases more. Fees can reach over $100,000 for access to the venture capital database that, according to the company’s website, will help you “see tomorrow’sRead More >

Everything You Need to Know About Content Curation

Last updated on October 5, 2016 by Pawan Deshpande in Conversion Rate Optimization

Alongside original content, content curation is a key aspect of any content marketing initiative. When done right, curation can improve your SEO, establishes your credibility as a thought leader, supports lead generation, streamlines lead nurturing, and complements social media and blogging. Most importantly, if you don’t have the time, staff or budget to publish enoughRead More >

How Brands Tap Into Emotional Marketing to Win Business

Last updated on October 5, 2016 by Shayna Smilovitz in Conversion Rate Optimization

Look at these people below. What emotions do they conjure up in you? Does it matter that they’re smiling? Does it matter what they’re wearing? Absolutely. Princeton psychologists learned that first impressions form in less than a second. Sounds crazy but it’s not. Even though we consider ourselves logical and modern human beings, the majorityRead More >

How to Send Traffic to Your Landing Pages Using Twitter Ads

Last updated on September 26, 2016 by Ted Vrountas in Conversion Rate Optimization

In the first quarter of 2016, Twitter announced some astonishing statistics about advertising on its network. Driven by the growth of autoplay video and improvements in ad formats, engagements rose by 208% year-over-year. Not only that but the cost per engagement is down 56%. These reasons, among others, are why over 100,000 businesses use TwitterRead More >

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