Conversion Rate Optimization

Why a Pinterest Landing Page May Be Ideal for Your Brand

Last updated on December 2, 2016 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

Until now Facebook, Twitter, and Instagram have been most business owners’ first choice in social media marketing platforms. It may be time to change this mindset, though, as Pinterest is becoming many brands’ new best business marketing friend. Aside from being a favorite pastime for the 100 million Pinterest users, it’s also perfect for businessesRead More >

Landing Page Differences: Paid Search vs. Marketing Automation

Last updated on December 1, 2016 by Brandon Weaver in Conversion Rate Optimization

You know that when it comes to converting prospects into leads and customers online, no web page does it better than a landing page. But there are so many… Squeeze pages, splash pages, sales pages, video landing pages, click-through pages… the list is even bigger than you think. So which one should you use forRead More >

Promoted Tweets: Are They Right for Your Brand?

Last updated on November 23, 2016 by Stephanie Mialki in Conversion Rate Optimization

With over 300 million active users, Twitter can be a great advertising tool for brands. In addition to the standard tweeting and follower engagement, Twitter offers a plethora of advertising options for marketers — Promoted Tweets in particular. Combining Twitter engagement with Promoted Tweets allows marketers to better reach and engage with their audience, increaseRead More >

8 Places to Include Your Landing Page Link on Your Website

Last updated on November 17, 2016 by Stephanie Mialki in Conversion Rate Optimization

Have you ever found yourself wondering what is more effective: creating a landing page to promote your offer, or doing all of your promotion directly on your website? Although landing pages should be standalone pages from your website — because they are designed for conversions and websites provide more of a browsing experience — theyRead More >

What Makes a Great YouTube Landing Page?

Last updated on November 14, 2016 by Ted Vrountas in Conversion Rate Optimization, Landing Page Examples

You’ve probably heard from a million marketers that, today, everybody’s obsessed with video content. But do you really understand just how much? Here are a few stats to illustrate: In 2015, average Americans spent more time watching video than they did working. More video content is uploaded in 30 days to the internet than allRead More >

8 Ways Marketo Uses Landing Pages to Drive Leads and Sales

Last updated on November 10, 2016 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

Founded in 2006, Marketo and its powerful marketing automation software began helping marketers all over the world effectively engage customers and prospects. Today, ten years later, the company has helped countless name brands find success with its software. Some of these brands include Canon, Hyundai, Microsoft, Sherwin-Williams, Nokia, and Panasonic. One of the things MarketoRead More >

12 Education Landing Pages That Drive Maximum Enrollment

Last updated on November 9, 2016 by Fahad Muhammad in Conversion Rate Optimization, Landing Page Examples

No one fancies the middleman — they decrease transparency and act as a barrier between the buyer and the seller. This is why people have been looking to cut out the middleman as far back as the 1970’s. The internet has made the middleman obsolete, by putting the seller within a click’s reach of theRead More >

3 Reasons Why You Should Publish Landing Pages to a CMS

Last updated on November 8, 2016 by Ted Vrountas in Conversion Rate Optimization

If you’ve created any landing pages with a platform like Instapage and you also happen to use a content management system (CMS) like WordPress, then there’s a chance you’re making a publishing mistake that’s costing you some big digital marketing benefits. You could be boosting conversion rates by learning more about your visitors, reinforcing yourRead More >

6 Optimizely Landing Pages to Model Your Next Page After

Last updated on November 4, 2016 by Stephanie Mialki in Conversion Rate Optimization, Landing Page Examples

When you navigate to a website, (through an organic listing, a PPC ad, or even from a shared link on social media) if you don’t see what you’re looking for on the first page, you’re likely just to click out and abandon the page. Optimizely is an experience optimization platform that provides website and mobileRead More >

Landing Page Contact Forms: How Many Form Fields Are Enough?

Last updated on October 24, 2016 by Stephanie Mialki in Conversion Rate Optimization

A landing page contact form is one of the most important items used to convert leads, and yet so many marketers fail at designing them correctly. Forms are often subject to the “Goldlilocks syndrome:” too long and you can intimidate prospects from filling it out, too short and you may end up with a bunchRead More >

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