AdWords Advertising - Instapage Blog

What is a Pre-Roll Ad & Why Should Marketers Use Them in Campaigns?

The Agency Growth Formula Straight North Used to Expand Its Brand and Services

AMP FAQ: 13 Questions with Instapage Product Manager, Kevin Yang


25 Key Advertising Metrics All Digital Marketers Should Track

Whether you’re running paid ads on Google and Facebook or creating email landing page campaigns, without collecting …

A/B Split Testing

A Look Inside AdWords Smart Bidding & Automated Bidding Strategies

You’ve worked hard to create a stellar website. You’ve built quality AdWords campaigns and used experiments to …


How to Overcome the 7 Most Common Advertising Pain Points

When we think of pain points as advertisers, it’s usually in reference to our customers. These are customer pain …

AdWords Advertising

Parallel Tracking: What is it & Why AdWords is Making it Required

According to Google, even a one-second increase in page load time can decrease conversions by 20%. To better help …

AdWords Advertising

How to Find, Add & Use Negative Keywords to Your Best Advantage

Every PPC marketer knows that paid search campaigns can’t run effectively without a well-rounded list of …

AdWords Advertising

Google Tag Manager Triggers: What Are They & When to Use Them for Better …

As a digital marketer, the value you can provide is directly tied to your ability to track success. Whether on the paid or …

AdWords Advertising

The History of Google AdWords 18 Years in the Making [Infographic]

Google AdWords’ history dates back to the year 2000 and has evolved into one of the most (if not the most) …


Gmail Ads: How to Use the Email Inbox to Promote Your Offer

The average person spends an average 4.1 hours checking their work email every day — that’s 20.5 hours per …


Search Engine Advertising: What is it, How Does it Work & the Main Benefits

If your SEO efforts aren’t paying off — or paying off fast enough — consider adding search engine …


Paid Search Ads 101: The Benefits & Primary Elements You Should Know

Digital marketers know that for their business to succeed online, they must be found with little effort in search engines. …

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