AdWords Advertising - Instapage Blog
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AdWords Advertising

How to Run Split Landing Page Tests with AdWords Campaign Experiments

At the end of August 2017, Google announced a change to the ad rotation options in AdWords campaign experiments. Settings …

AdWords Advertising

How to Nurture Audiences with Sequential Retargeting on YouTube

Appealing to potential customers through rich media advertisements like YouTube video gives you an excellent opportunity to …

AdWords Advertising

How to Use Remarketing Lists for Search Ads to Increase Conversions

In the digital marketing world, PPC advertising has proven to be an invaluable resource of consistent revenue for both B2B …

AdWords Advertising

What You Should Know About YouTube Display Advertising & How to Create a …

Daily, one third of all people on the internet watch billions of hours of video on YouTube, amassing billions upon billions …

AdWords Advertising

Know Before You Spend: The Best Digital Advertising Channels

Conventional advertising techniques like newspaper ads and direct mail flyers may have proven successful in years past, but …

AdWords Advertising

How to Use Single Keyword Ad Groups to Increase CTR and Reduce CPC

AdWords has become increasingly competitive and the average cost-per-click (CPC) has risen sharply over the past few years. …

AdWords Advertising

How to Optimize the Landing Page Experience [New Guide]

Human beings are creatures of habit. When the warmth and fuzziness of familiarity are yanked from beneath our feet, some …

Advertising Personalization

What You Need to Know to Start Using AdWords Ad Customizers

Although AdWords ad customizers have been around a few years, the introduction of user-friendly “IF” …

AdWords Advertising

Google Dynamic Search Ads: The Pros, Cons & How to Use Them

Google Dynamic Search Ads (DSAs) in AdWords have long been a powerful campaign type to expand your query coverage and drive …

AdWords Advertising

4 Steps You Should Be Taking to Optimize Your Ad Landing Pages for Conversions

As marketers, we often spend hours optimizing ads while forgetting about where we’re sending people. That’s a …