AdWords Advertising - Instapage Blog

How to Make Your Ad Copy Pay Off: 5 Things to Consider With Text Ads

Last updated on March 6, 2017 by Patrick Holmes in AdWords Advertising

People often use search engines like Google to find appealing solutions when faced with specific problems. If your product offers an appealing solution, then this moment gives you an excellent opportunity to engage potential customers. People will pay for your product or service if you convince them you’re the answer to their problem. How toRead More >

How to Write Ad Copy That Gets Readers to Respond Emotionally

Last updated on February 8, 2017 by Sean Martin in Advertising Personalization, AdWords Advertising

Search marketers and content developers have used many metaphors to describe landing pages’ roles in your paid ad campaigns. Some say they’re “first impressions,” while others have called them “an opportunity to tell a story.” But for this post, we are going to go with a different metaphor. Consider, for a moment that you areRead More >

Mobile and Desktop Advertising Strategies Based on User Intent

Last updated on January 6, 2017 by Patrick Holmes in AdWords Advertising

If you advertise on AdWords or Facebook, both platforms have likely tried to sell you on the power of mobile advertising at least once. Your attention to a marketing blog right now suggests a familiarity with the fact that mobile search traffic and mobile ad impressions passed their desktop counterparts in volume over the lastRead More >

You’ve Got a Great Brand, Now How Do You Get Better Ad Engagement?

Last updated on December 22, 2016 by Patrick Holmes in AdWords Advertising

Studies from New York University, the University of Chicago and the University of Wisconsin show that display advertising increases site visits and consumer purchasing behavior. If you have a consistent brand message, then display advertising will increase your visibility, drive more visitors to your site, and help you generate more revenue. This is not justRead More >

6 Reasons the AdWords Dimensions Tab is a PPC Treasure

Last updated on December 23, 2016 by Johnathan Dane in AdWords Advertising

You already know that pay-per-click advertising (Google AdWords specifically) is filled with endless opportunity to generate more brand awareness, page views, and of course new sales. But optimizing your AdWords account isn’t just about bidding smartly, writing creative ad copy, adding extensions, and building negative keyword lists. There is a lot more fine tuning youRead More >

Understanding the Difference Between Retargeting vs. Prospecting

Last updated on December 23, 2016 by Jordan Matsunaga in AdWords Advertising

Wouldn’t it be great if every customer who visits your landing page takes a very linear path down your sales funnel? Ideally, in one session, you want a user to visit your site and fill out a form for more information. Your sales team then follows up with this potential customer and next thing youRead More >

How Much Should You Care About Your AdWords Quality Score?

Last updated on November 11, 2016 by Jacob Baadsgaard in AdWords Advertising

For years, people have debated the importance of Google AdWords Quality Score. Some, like Larry Kim, see Quality Score as one of the most important predictors of paid search success. Others call it one of the least important AdWords metrics. So which is it? To answer that question, let’s take a look at what thisRead More >

Are the New Google AMP Ads Right for Your Landing Pages?

Last updated on October 31, 2016 by Ted Vrountas in AdWords Advertising, Conversion Rate Optimization

“Page load time is one of the strongest reasons of page bounce,” notes Google in a blog post published late last week. That’s bad news according to recent data, which shows that most retail mobile sites take around 6.9 seconds to load — double the length of time that 40% of internet users will waitRead More >

Put Your Best Text Forward with Expanded Text Ads

Last updated on December 29, 2016 by Patrick Holmes in AdWords Advertising

Your AdWords text ads just became significantly larger, how are you going to bear the weight of this Brobdingnagian responsibility? Worry no more; we can guide you toward expanded success with your new Expanded Text Ads (ETA). Here you will find some basics you should know to get started as well as a few tipsRead More >

3 Ways Your Analytics Data Can Improve Display Ad Performance

Last updated on November 11, 2016 by Jacob Baadsgaard in AdWords Advertising

There’s a reason why you’re more likely to die of a heart attack than click on a banner ad. Most display ads end up in front of the wrong audience. Let’s be honest, who is actually going to click on an ad like this? Now, not every display ad placement is as horrific as thisRead More >

Sign Up for a 14-day Free Trial
Join 250,000+ other businesses who rely on Instapage.
Get Started