AdWords Advertising - Instapage Blog

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AdWords Advertising

How to Find, Add & Use Negative Keywords to Your Best Advantage

Every PPC marketer knows that paid search campaigns can’t run effectively without a well-rounded list of …

AdWords Advertising

Google Tag Manager Triggers: What Are They & When to Use Them for Better …

As a digital marketer, the value you can provide is directly tied to your ability to track success. Whether on the paid or …

AdWords Advertising

The History of Google AdWords 18 Years in the Making [Infographic]

Google AdWords’ history dates back to the year 2000 and has evolved into one of the most (if not the most) …

Advertising

Gmail Ads: How to Use the Email Inbox to Promote Your Offer

The average person spends an average 4.1 hours checking their work email every day — that’s 20.5 hours per …

Advertising

Search Engine Advertising: What is it, How Does it Work & the Main Benefits

If your SEO efforts aren’t paying off — or paying off fast enough — consider adding search engine …

Advertising

Paid Search Ads 101: The Benefits & Primary Elements You Should Know

Digital marketers know that for their business to succeed online, they must be found with little effort in search engines. …

AdWords Advertising

The Details and Best Practices of AdWords Demographic Targeting for Your Ad …

PPC advertising is all about getting your offer in front of the right person at the right time, which is why AdWords …

AdWords Advertising

The 5 Primary Things to Know About Google AdWords Impression Share

As PPC experts, we live in a world of numbers and analysis. Particularly in AdWords, we are given a slew of metrics and …

AdWords Advertising

How to Use AdWords Income Targeting to Reach Your Ideal Audience

Recently I was targeted with ads for a 3D Pancake Printer. First, they pretty much nailed their interest targeting because …

AdWords Advertising

Everything You Should Know About AdWords Final URLs

In AdWords paid search campaigns, two URLs require careful consideration: the AdWords display URL and the AdWords final …

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