AdWords Advertising

6 Reasons the AdWords Dimensions Tab is a PPC Treasure

Last updated on October 3, 2016 by Johnathan Dane in AdWords Advertising

You already know that pay-per-click advertising (Google AdWords specifically) is filled with endless opportunity to generate more brand awareness, page views, and of course new sales. But optimizing your AdWords account isn’t just about bidding smartly, writing creative ad copy, adding extensions, and building negative keyword lists. There is a lot more fine tuning youRead More >

Understanding the Difference Between Retargeting vs. Prospecting

Last updated on August 29, 2016 by Jordan Matsunaga in AdWords Advertising

Wouldn’t it be great if every customer who visits your landing page takes a very linear path down your sales funnel? Ideally, in one session, you want a user to visit your site and fill out a form for more information. Your sales team then follows up with this potential customer and next thing youRead More >

How Much Should You Care About Your AdWords Quality Score?

Last updated on September 21, 2016 by Jacob Baadsgaard in AdWords Advertising

For years, people have debated the importance of Google AdWords Quality Score. Some, like Larry Kim, see Quality Score as one of the most important predictors of paid search success. Others call it one of the least important AdWords metrics. So which is it? To answer that question, let’s take a look at what thisRead More >

Are the New Google AMP Ads Right for Your Landing Pages?

Last updated on September 21, 2016 by Ted Vrountas in AdWords Advertising, Conversion Rate Optimization

“Page load time is one of the strongest reasons of page bounce,” notes Google in a blog post published late last week. That’s bad news according to recent data, which shows that most retail mobile sites take around 6.9 seconds to load — double the length of time that 40% of internet users will waitRead More >

Put Your Best Text Forward with Expanded Text Ads

Last updated on August 19, 2016 by Patrick Holmes in AdWords Advertising

Your AdWords text ads just became significantly larger, how are you going to bear the weight of this Brobdingnagian responsibility? Worry no more; we can guide you toward expanded success with your new Expanded Text Ads (ETA). Here you will find some basics you should know to get started as well as a few tipsRead More >

3 Ways Your Analytics Data Can Improve Display Ad Performance

Last updated on September 13, 2016 by Jacob Baadsgaard in AdWords Advertising

There’s a reason why you’re more likely to die of a heart attack than click on a banner ad. Most display ads end up in front of the wrong audience. Let’s be honest, who is actually going to click on an ad like this? Now, not every display ad placement is as horrific as thisRead More >

How Ad Impression Share Affects Your PPC Account Performance

Last updated on September 12, 2016 by Jacob Baadsgaard in AdWords Advertising

As the CEO of a PPC marketing agency, I’ve had the opportunity to audit a lot of PPC accounts. Most of these accounts have elements that are working… and elements that aren’t. Unfortunately, those dysfunctional elements do a lot more than just waste your PPC budget. They actually reduce the effectiveness of the elements thatRead More >

3 Ways to Make the Most of AdWords Customer Match

Last updated on June 9, 2016 by Erin Sagin in AdWords Advertising

Scoring an email address is a slam dunk for marketers. We do everything in our power to convince prospects to fork over their emails — from gating our whitepapers to offering blog subscriptions to requiring webinar registration. Once we’ve obtained this precious information, we enroll prospects in lengthy email nurturing programs, flooding them with informationRead More >

How Message Matching and Landing Pages Build Successful Advertising Agencies

I’ve been a big believer in landing pages before most marketers realized their importance. Early in my digital marketing career, I started working with a paid search advertising client who was sending most of their traffic to their main website. After considering a variety of ways to boost their campaign performance, it occurred to meRead More >

7 Insider Tips You Can Use to Generate More PPC Landing Page Traffic

Last updated on October 20, 2016 by Jacob Baadsgaard in AdWords Advertising

Done right, PPC is one of the best ways to put the right traffic on the right landing page. Unfortunately, since PPC is such a great method of driving qualified, high-intent traffic to your landing pages, it’s an incredibly competitive (and often expensive) way to get clicks. Thankfully, there are a few unique tricks youRead More >

Sign Up for a 30 Day Free Trial
Join 250,000+ other businesses who rely on Instapage.
Get Started