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AdWords Advertising

The Do’s and Don’ts of Creating the Best Landing Page Experience

Search advertising accounted for fifty percent of internet advertising revenue in the first half of 2016 according to IAB…

AdWords Advertising

How to Make Your Ad Copy Pay Off: 5 Things to Consider With Text Ads

People often use search engines like Google to find appealing solutions when faced with specific problems. If your product…

Advertising Personalization

How to Write Ad Copy That Gets Readers to Respond Emotionally

Search marketers and content developers have used many metaphors to describe landing pages’ roles in your paid ad…

AdWords Advertising

Mobile and Desktop Advertising Strategies Based on User Intent

If you advertise on AdWords or Facebook, both platforms have likely tried to sell you on the power of mobile advertising at…

AdWords Advertising

You’ve Got a Great Brand, Now How Do You Get Better Ad Engagement?

Studies from New York University, the University of Chicago and the University of Wisconsin show that display advertising…

AdWords Advertising

6 Reasons the AdWords Dimensions Tab is a PPC Treasure

You already know that pay-per-click advertising (Google AdWords specifically) is filled with endless opportunity to…

AdWords Advertising

Understanding the Difference Between Retargeting vs. Prospecting

Wouldn’t it be great if every customer who visits your landing page takes a very linear path down your sales funnel?…

AdWords Advertising

How Much Should You Care About Your AdWords Quality Score?

For years, people have debated the importance of Google AdWords Quality Score. Some, like Larry Kim, see Quality Score as…

AdWords Advertising

Are the New Google AMP Ads Right for Your Landing Pages?

“Page load time is one of the strongest reasons of page bounce,” notes Google in a blog post published late last week.…

AdWords Advertising

Put Your Best Text Forward with Expanded Text Ads

Your AdWords text ads just became significantly larger, how are you going to bear the weight of this Brobdingnagian…