AdWords Advertising - Instapage Blog
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AdWords Advertising

Give Credit: Why Ad Attribution Is Crucial for Future Success

You know that proving ROI is the only way to get a bigger budget from managers and more revenue from clients, but …

AdWords Advertising

Why Use Google AdWords? Here’s 10 Reasons Why

Unseen auctions happen at lightning speed nearly every time you search a product or service in Google. And behind those …

AdWords Advertising

Maximize Your Ad Spend ROI with Post-Click Optimization

There are a lot of requirements you must pass to have your ad published on search engines and social media networks. This …

AdWords Advertising

Q&A with Instapage Product Manager: The New Advertising Attribution …

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John …

AdWords Advertising

Attribution is Power: The New Advertising Conversion Cloud with Enterprise …

Two, among many, truths in digital marketing today are: Online ads should direct visitors to landing pages. Every ad …

AdWords Advertising

Organic vs. Paid Search: The Psychology of How to Make Your Advertising More …

Consumers have always been a fickle bunch. From the crowded marketplaces of centuries past to the crowded digital landscape …

AdWords Advertising

How to Refocus Your AdWords Marketing Agency to Grow Client ROI [Free Ebook]

A common refrain voiced in 90% of the nation’s marketing agencies, often delivered in a lordly tone, is: “We …

AdWords Advertising

The Do’s and Don’ts of Creating the Best Landing Page Experience

Search advertising accounted for fifty percent of internet advertising revenue in the first half of 2016 according to IAB …

AdWords Advertising

How to Make Your Ad Copy Pay Off: 5 Things to Consider With Text Ads

People often use search engines like Google to find appealing solutions when faced with specific problems. If your product …

Advertising Personalization

How to Write Ad Copy That Gets Readers to Respond Emotionally

Search marketers and content developers have used many metaphors to describe landing pages’ roles in your paid ad …