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Advertising Personalization

Just Released: The Advertising Personalization Classification System

You’ve likely read the statistics about the incredible number of ads we’re exposed to daily. From the instant we wake up…

Advertising Personalization

How to Write Ad Copy That Gets Readers to Respond Emotionally

Search marketers and content developers have used many metaphors to describe landing pages’ roles in your paid ad…

Advertising Personalization

4 Tips Your Brand Can Use to Make Its Best, First Impression

Wouldn’t it be great if we could control the first impressions others have of us with every new interaction? Imagine the…

Advertising Personalization

Advertising Personalization and Landing Pages: The Next Wave in Digital…

There’s no escaping them. You hear them on the radio, see them on TV, on the side of the freeway, in your search results,…

Advertising Personalization

Trump vs. Clinton: Both Campaigns Use Landing Pages to Declare Debate Victory

In what early ratings suggest could’ve been the most watched event of the year, the presidential nominees traded verbal…

Advertising Personalization

How Message Matching and Landing Pages Build Successful Advertising Agencies

I’ve been a big believer in landing pages before most marketers realized their importance. Early in my digital marketing…

Advertising Personalization

Dissecting the Anatomy of a Landing Page: What Makes a Healthy Page Tick

Every second you’re awake, your brain produces enough electricity to power a light bulb. The generators responsible are 100…

Advertising Personalization

Retargeting Landing Pages: Why They’re Essential to Improving Conversions

We have bad news for you. “Approximately 96% of visitors that come to your website are not ready to buy.” (Marketo) This…

Advertising Personalization

Expectation vs. Reality: Every AdWords Campaign Needs Its Own Landing Page

Last week I decided to disregard everything I know about fast food and order a Big Mac for the first time in my life. I was…

Advertising Personalization

2 Examples Why Your Google AdWords Landing Page Needs Message Matching

Have you ever left the theater when the movie was awful and you couldn’t waste any more time sitting there? I know … I…