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How to Write Ad Copy That Gets Readers to Respond Emotionally

Last updated on January 13, 2017 by Sean Martin in Advertising Personalization, AdWords Advertising

Search marketers and content developers have used many metaphors to describe landing pages’ roles in your paid ad campaigns. Some say they’re “first impressions,” while others have called them “an opportunity to tell a story.” But for this post, we are going to go with a different metaphor. Consider, for a moment that you areRead More >

4 Tips Your Brand Can Use to Make Its Best, First Impression

Last updated on December 27, 2016 by Ander Frischer in Advertising Personalization

Wouldn’t it be great if we could control the first impressions others have of us with every new interaction? Imagine the power behind managing the perceptions others have of you as an individual or as a business. Landing pages make this possible. As natural extensions of your digital advertising, landing pages offer this level ofRead More >

Advertising Personalization and Landing Pages: The Next Wave in Digital Marketing

Last updated on January 11, 2017 by Tyson Quick in Advertising Personalization

There’s no escaping them. You hear them on the radio, see them on TV, on the side of the freeway, in your search results, and practically everywhere else. As a society, we’ve become numb to them, to the point where we install DVR with our TV packages, pop-up blockers when searching online, and subscribe toRead More >

Trump vs. Clinton: Both Campaigns Use Landing Pages to Declare Debate Victory

Last updated on December 23, 2016 by Ted Vrountas in Advertising Personalization, Landing Page Examples

In what early ratings suggest could’ve been the most watched event of the year, the presidential nominees traded verbal blows and tackled some of America’s biggest issues. But, while we all tuned in to see Clinton and Trump debate the country’s future, a battle between their marketing teams raged behind the scenes. Who won theRead More >

How Message Matching and Landing Pages Build Successful Advertising Agencies

I’ve been a big believer in landing pages before most marketers realized their importance. Early in my digital marketing career, I started working with a paid search advertising client who was sending most of their traffic to their main website. After considering a variety of ways to boost their campaign performance, it occurred to meRead More >

Dissecting the Anatomy of a Landing Page: What Makes a Healthy Page Tick

Every second you’re awake, your brain produces enough electricity to power a light bulb. The generators responsible are 100 billion microscopic cells called “neurons.” They power your body by sending electrical signals from your brain that direct your heart to pump, your lungs to expand, and everything else to perform functions necessary for life. EachRead More >

Retargeting Landing Pages: Why They’re Essential to Improving Conversions

We have bad news for you. “Approximately 96% of visitors that come to your website are not ready to buy.” (Marketo) This means that 96% of visitors that you spent time and money to get to your website leave without doing anything. There’s no click on a button, no filling out a form and noRead More >

Expectation vs. Reality: Every AdWords Campaign Needs Its Own Landing Page

Last updated on November 11, 2016 by Ted Vrountas in Advertising Personalization, AdWords Advertising

Last week I decided to disregard everything I know about fast food and order a Big Mac for the first time in my life. I was walking around downtown San Diego when I happened to see a giant billboard that made the fast food burger look like a gourmet meal. The patty looked juicy and tender, the lettuce crisp and refreshing, and sesame bun soft and filling.Read More >

2 Examples Why Your Google AdWords Landing Page Needs Message Matching

Have you ever left the theater when the movie was awful and you couldn’t waste any more time sitting there? I know … I have, too. Why am I talking about movie theaters when this article is about Google AdWords and landing pages?Read More >

Common Google Adwords Mistakes

Last updated on December 22, 2016 by Fahad Muhammad in Advertising Personalization, AdWords Advertising

There is little room for error on your Google ads. Why? Because these are all the characters you get for your text ads.Read More >

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