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Advertising Personalization

Personalized Advertising: Hitting You Right Where You Live

A wise voice-over artist once said, “Digital advertising works best when it is personalized.” But what does…

Advertising Personalization

How the EU General Data Protection Regulations Will Impact US Marketers

We’re only 12 months away from the full implementation of European Union General Data Protection Regulation (EU…

Advertising Personalization

You Can Always Get What You Want: The Advertising Personalization…

A large percentage of everything we buy are wants, not needs. In my closet right now is a velvet jacket that I bought to…

Advertising Personalization

Just Released: The Advertising Personalization Classification System

You’ve likely read the statistics about the incredible number of ads we’re exposed to daily. From the instant…

Advertising Personalization

How to Write Ad Copy That Gets Readers to Respond Emotionally

Search marketers and content developers have used many metaphors to describe landing pages’ roles in your paid ad…

Advertising Personalization

4 Tips Your Brand Can Use to Make Its Best, First Impression

Wouldn’t it be great if we could control the first impressions others have of us with every new interaction? Imagine…

Advertising Personalization

Advertising Personalization and Landing Pages: The Next Wave in Digital…

There’s no escaping them. You hear them on the radio, see them on TV, on the side of the freeway, in your search…

Advertising Personalization

Trump vs. Clinton: Both Campaigns Use Landing Pages to Declare Debate Victory

In what early ratings suggest could’ve been the most watched event of the year, the presidential nominees traded…

Advertising Personalization

How Message Matching and Landing Pages Build Successful Advertising Agencies

I’ve been a big believer in landing pages before most marketers realized their importance. Early in my digital…

Advertising Personalization

Dissecting the Anatomy of a Landing Page: What Makes a Healthy Page Tick

Every second you’re awake, your brain produces enough electricity to power a light bulb. The generators responsible…