Advertising Personalization - Instapage Blog
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Advertising Personalization

New Ebook: Learn How to Maximize Your Google Ad Stack ROI

Consumers are faced with countless decisions on a daily basis. To accommodate the particular needs of any given campaign, …

Advertising Personalization

The Ad Tech Stack Top Advertisers Use to Connect with Their Audience

The convergence of rapidly evolving technologies and an expansive digital landscape has provided advertisers new abilities …

Advertising Personalization

Advertising Personalization Level 2: The Success and Shortcomings of …

On one of your nights out at the local watering hole have you ever heard anyone ask for a Michelob? Probably not. Marketed …

Advertising Personalization

YouTube Director Mix: Create Impactful Video Ads with Less Resources

One of the many benefits the digital age has brought to the advertising world is the ability to target specific components …

Advertising Personalization

Motivation, Ability, and Trigger: How Using the Fogg Behavior Model Increases …

The concept of convergence can be seen throughout all facets of marketing. Products and services converge with timing to …

Advertising Personalization

Reach the Heart of Your Consumer with Psychographic Marketing

Marketers are continually thinking, hearing, and speaking about the demographics of their target audience — …

Advertising Personalization

How Instagram Ads Have Evolved to Make Advertising More Profitable

In March 2017 Instagram passed the 1 million advertiser mark, and two weeks ago that number doubled again to 2 million …

Advertising Personalization

How to Incorporate Customer Journey Mapping Into Your Marketing Strategy

A marketer’s primary focus is to predict and influence customer behavior. Every buyer persona you create, every ad …

Advertising Personalization

Persistence Pays Off: Check Out Our Remarketing Guide & Win Back Visitors

Remarketing campaigns present you with the opportunity to call back the 96% of visitors who’ve navigated from your …

Advertising Personalization

10 Transactional Email Examples to Help You Sell, Upsell & Boost Engagement

Email marketing is a tricky trade, but the payoffs can be huge. Through the shift from outbound to inbound marketing, email …