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How Closed Captioning Facebook Videos Can Improve Viewership

Last updated on November 28, 2016 by Ted Vrountas in A/B Split Testing, Marketing Trends

According to research from Facebook, there’s a chance nobody understands the videos you post to the social network. Don’t shoot the messenger. You’ve probably seen the widely circulated research that shows 85% of video on Facebook is watched without sound. But, did you also know that internal data collected by the social network showed thatRead More >

5 Common Threats to Your A/B Test’s Validity

Last updated on November 16, 2016 by Ted Vrountas in A/B Split Testing

Bad news: That 30% conversion lift your latest A/B test produced? It’s probably not as high as you thought. In fact, there’s a chance it doesn’t exist at all. “At least 80% of winning tests are completely worthless,” writes Qubit Research Lead, Martin Goodson, in a company white paper. The ones that aren’t usually bringRead More >

What is Split Testing? 8 Steps to Follow For Your Next Campaign

Last updated on November 6, 2016 by Ted Vrountas in A/B Split Testing

Marketers, salespeople, and professionals everywhere agree, one of the simplest ways to boost landing page conversion rate also happens to be the most effective. That’s why businesses everywhere are increasingly allocating more of their budget to the powerful and relatively pain-free method of optimization known as split testing. What is split testing? Split testing, commonlyRead More >

5 Ways to A/B Test When You Have Low Site Traffic

Last updated on October 31, 2016 by Ted Vrountas in A/B Split Testing

Actor Maurice Chevalier once wisely said, “If you wait for the perfect moment when all is safe and assured, it may never arrive. Mountains will not be climbed, races won, or lasting happiness achieved.” “…nor many A/B tests concluded,” we’d like to add. When split-testing, there’s never a “perfect” time to declare a winning variation.Read More >

6 A/B Testing Myths: How This Misinformation Is Messing with Your Results

Last updated on October 12, 2016 by Alex Birkett in A/B Split Testing

A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong, you still may be wasting a ton of time and resources. Even with the increasing ubiquity of A/B testing, there are still many myths around the subject, some of which are quite common. To really derive valueRead More >

9 A/B Testing Mistakes You Need to Stop Making

Last updated on October 26, 2016 by Ted Vrountas in A/B Split Testing

Mistakes are an unavoidable part of the learning process, but when making them costs your business money, they tend to sting a little more. While marketers of all experience levels agree – there’s no more reliable way to improve web pages, emails, and ads than by A/B testing – to be effective, those A/B testsRead More >

6 Questions You Need To Ask Yourself When A/B Testing Landing Pages

Last updated on November 9, 2016 by Ted Vrountas in A/B Split Testing

When you look at some of the most circulated A/B tests on the internet, it’s easy to get hypnotized by dollar signs. It’s true, Expedia did once generate $12 million simply by removing one field from a landing page form. It’s also true that results like these are rare. Unfortunately, many DIY landing page optimizersRead More >

The Best Times to Use Long Form Landing Pages

Last updated on November 11, 2016 by Fahad Muhammad in A/B Split Testing

When you create landing pages, sometimes you’re forced to make some tough calls — deciding on the type of headline, all the way down to the colors on the page, and CTA button copy. Every single decision has a significant impact on your conversion rate. Of course, this puts added pressure on you to getRead More >

How to Create Better A/B Tests Using Customer Data

Last updated on October 31, 2016 by Fahad Muhammad in A/B Split Testing

Does this scenario sound familiar: You create a landing page after researching your target audience thoroughly — design every page element keeping the audience data in mind. After you’re done creating the page, you connect it to your ads and wait for the straw to turn to gold. But, Rumpelstiltskin never shows up. Unphased, youRead More >

How to Create and A/B Test Your Thank You Pages

Last updated on November 9, 2016 by Ted Vrountas in A/B Split Testing

In your everyday life, saying two simple words has the power to make you and the people around you happier, more self-confident, and physically healthier. What are they? “Thank you.” This seemingly magic phrase is just as important in marketing. When a prospect gives you their email address in exchange for a white paper, orRead More >

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