A/B Testing

5 Ways to A/B Test When You Have Low Site Traffic

Last updated on October 25, 2016 by Ted Vrountas in A/B Split Testing

Actor Maurice Chevalier once wisely said, “If you wait for the perfect moment when all is safe and assured, it may never arrive. Mountains will not be climbed, races won, or lasting happiness achieved.” “…nor many A/B tests concluded,” we’d like to add. When split-testing, there’s never a “perfect” time to declare a winning variation.Read More >

6 A/B Testing Myths: How This Misinformation Is Messing with Your Results

Last updated on October 12, 2016 by Alex Birkett in A/B Split Testing

A/B testing is fun. It’s popular. It’s getting easier to do. However, if you’re doing A/B testing wrong, you still may be wasting a ton of time and resources. Even with the increasing ubiquity of A/B testing, there are still many myths around the subject, some of which are quite common. To really derive valueRead More >

9 A/B Testing Mistakes You Need to Stop Making

Last updated on August 22, 2016 by Ted Vrountas in A/B Split Testing

Mistakes are an unavoidable part of the learning process, but when making them costs your business money, they tend to sting a little more. While marketers of all experience levels agree – there’s no more reliable way to improve web pages, emails, and ads than by A/B testing – to be effective, those A/B testsRead More >

6 Questions You Need To Ask Yourself When A/B Testing Landing Pages

Last updated on August 6, 2016 by Ted Vrountas in A/B Split Testing

When you look at some of the most circulated A/B tests on the internet, it’s easy to get hypnotized by dollar signs. It’s true, Expedia did once generate $12 million simply by removing one field from a landing page form. It’s also true that results like these are rare. Unfortunately, many DIY landing page optimizersRead More >

The Best Times to Use Long Form Landing Pages

Last updated on September 21, 2016 by Fahad Muhammad in A/B Split Testing

When you create landing pages, sometimes you’re forced to make some tough calls — deciding on the type of headline, all the way down to the colors on the page, and CTA button copy. Every single decision has a significant impact on your conversion rate. Of course, this puts added pressure on you to getRead More >

How to Create Better A/B Tests Using Customer Data

Last updated on June 24, 2016 by Fahad Muhammad in A/B Split Testing

Does this scenario sound familiar: You create a landing page after researching your target audience thoroughly — design every page element keeping the audience data in mind. After you’re done creating the page, you connect it to your ads and wait for the straw to turn to gold. But, Rumpelstiltskin never shows up. Unphased, youRead More >

How to Create and A/B Test Your Thank You Pages

Last updated on June 24, 2016 by Ted Vrountas in A/B Split Testing

In your everyday life, saying two simple words has the power to make you and the people around you happier, more self-confident, and physically healthier. What are they? “Thank you.” This seemingly magic phrase is just as important in marketing. When a prospect gives you their email address in exchange for a white paper, orRead More >

Q&A with Instapage CEO: How to Use Multi-Step Forms to Gain More Customer Insight

As marketers, you know that webinars are an indispensable tool to generate leads, increase user engagement, and brand awareness. We understand this, too, because we host our own weekly webinar that shows people how to master our software (have you registered yet?): In the past, we documented how we increased our webinar registrants by 129%Read More >

Don’t Believe the Hype, A/B Testing Is Not Overrated

Last updated on June 20, 2016 by Ted Vrountas in A/B Split Testing

In a perfect world, you’d conjure up a powerful headline, craft some compelling copy, embed some eye-catching images, and together they’d convert ALL your visitors. You’d make a ton of money, and when your campaign concluded, your landing page would be retired in the digital marketing hall of fame.Read More >

A/B Testing Tools 101: Interpreting Your Instapage Analytics

Last updated on October 5, 2016 by Fahad Muhammad in A/B Split Testing, Instapage Updates

What’s the one thing we all do as soon as we publish our landing page? We expect our conversion rates to soar. With all the thought you put into creating an optimized landing page, it’s only natural that you’d expect scores of new visitors to be filling out your lead capture form.Read More >

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