Gravity Digital Increases CTR with Message-Matched Landing Pages

Gravity Digital Increases CTR with
    Message-Matched Landing Pages

Gravity Digital increases relevance of ads and post-click landing pages using Instapage

426% increase
426% increase

in click-through rate for healthcare client

90% increase
90% increase

in search impression share for client

46 published
46 published

landing pages for client programs

Name: Gravity Digital
Employees: 3
Location: Conroe, TX

Gravity Digital is an award-winning digital marketing agency that primarily services B2B and B2C healthcare clients. While the company began as a general creative shop and ad agency, Gravity Digital has transitioned into fixing broken sales funnels and driving traffic, leads, and sales online. Gravity Digital is a HubSpot Agency Partner.

Goal

Increase clients’ click-through rates

Business Situation

Gravity Digital ran AdWords and paid social advertising programs for its healthcare clients, but it had no efficient way of deploying post-click landing pages to match the ads. For some clients, Gravity Digital built landing pages using WordPress. For others, the team would have to use a solution required by the client, even if they were not familiar with how to use it. These two options were less than ideal because it slowed down the production process and caused the team to scramble during tight deadlines. It also didn’t produce the results they wanted, as Gravity Digital found that its clients’ landing page results were suboptimal.

Integrations Beat the Competition

Before using Instapage, Gravity Digital tried a direct competitor and found that its integration ecosystem was lacking. The team couldn’t correctly funnel leads or track the metrics that mattered the most to them. Almost immediately after getting started with Instapage, Gravity Digital had integrations set up with Google Analytics, HubSpot, Campaign Monitor, and more.

Message Matched Pages Increase CTR

With the right integrations in place, Gravity Digital could focus on optimizing their advertising programs. Increasing the relevance of an ad’s corresponding post-click landing page became a common practice for Gravity Digital. The team ensured that their clients’ headlines and copy aligned with the keywords they targeted, which established trust with prospects and ultimately improved their clients’ click-through rates and conversion rates.

Results

With advertising budgets ranging anywhere from $1,500 to several thousand per month, Gravity Digital’s clients are pleased with their new business metrics:

Summation

Gravity Digital was tired of slow production times and suboptimal campaign performance. The team deployed message-matched post-click landing pages for their clients using Instapage, which boosted both conversion rates and click-through rates.

We’re able to align the keywords we’re targeting to the messaging in our landing pages. Not only has that immediately improved our campaign performance, but it’s allowed us to maximize our ad budget and made sure that we’re as efficient as possible.

Casey O'Quinn - Founder

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