Fullstack Digital Deploys AdWords Landing Pages for Its Mobile Campaigns
Fullstack Digital incorporates beautiful and responsive design into its clients’ AdWords landing pages
Fullstack Digital is a U.S. based digital agency that provides digital marketing services including brand strategy, design, and PPC services. The Fullstack team is comprised of “full-stack” experts who cross multiple disciplines. Their clients include companies from the tech, services, commerce, and nonprofit industries.
Increase ROI on client AdWords campaigns
Fullstack Digital differentiates itself from other digital agencies by its ability to incorporate beautiful, responsive design into its PPC programs. The team recently shifted from building simple pages on WordPress to building personalized landing pages for their clients’ paid and mobile campaigns, but they needed a more efficient process to produce their well-crafted landing pages. In came Instapage.
One of Fullstack Digital’s legal services clients could not understand why its AdWords campaign was not performing well. After discovering that its client’s ad directed to a homepage, Fullstack created a message-matched landing page, optimized it for mobile, drove traffic to the landing page, and saw results drastically improve. Even more, Fullstack used the results from this campaign to upsell its services to the client.
Fullstack Digital’s client, Arms Wide Open Childhood Cancer Foundation, wanted to fundraise for a children’s cancer event. The team built a beautifully designed, dedicated landing page and A/B tested the messaging to maximize donations coming through the page. Fullstack drove traffic to the landing page through aggressive social media, influencer marketing, and email marketing. The team raised more than $5,000 in donations.
Most of Fullstack Digital’s leads come through mobile advertising, so having responsive design is essential to its AdWords campaigns. Fullstack depended on unique Instapage mobile features like aspect-ratio lock, section regeneration, pixel-perfect precision, and grouping and alignment to design its pages. With these features, Fullstack could meet the needs of its clients’ mobile consumers by employing effective and appealing design.
Fullstack Digital’s clients have achieved a range of business success by incorporating beautifully designed, mobile-friendly landing pages into their AdWords campaigns:
Fullstack Digital utilized Instapage to incorporate responsive design into its clients’ AdWords landing pages. Now, the team’s desktop and mobile post-click experiences are fully optimized for higher conversions and lower costs per lead.
What Instapage can do with mobile is a huge differentiator for us. Our AdWords landing pages are not only responsive, but they’re beautifully designed and generating high conversions — much higher than other competitors that we’ve used.