Create landing pages without a developer

Improve campaign performance—and increase revenue—with fully customizable landing pages that are easy to build, test, and optimize.

  • Choose from 500+ templates based on your industry and goals
  • Empower your team with our easy-to-use interface and real-time collaboration
  • Make global updates quickly with Instablocks®
  • Make informed decisions based on robust analytics and on-page behavioral data

Don’t just take our word for it.
See what our customers are saying on G2.

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DIY Landing Pages

Achieve better campaign performance with landing pages you can quickly build, test, and optimize.

Empower your team

Empower your team

With an intuitive drag and drop builder, anyone on your team can create impactful landing pages.

Stay on brand

Stay on brand

Maintain brand cohesion with precision design features and in-app brand asset libraries.

Optimize with ease

Optimize with ease

Understand visitor behavior with A/B testing, on-page data visualization using heatmaps, and actionable analytics.

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Deploy and convert faster

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Responsive landing pages

No developer needed! Design and deploy responsive, relevant, and on-brand landing pages in minutes. Your team will love the simplicity and power.

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Instablocks®

Quickly build personalized landing pages for every ad group and audience using content blocks that you can customize, save, and reuse.

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Ad-to-page relevance

Increase digital advertising ROI and decrease acquisition costs by creating unique landing pages that are consistent with every campaign and ad set.

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Integration

Easily integrate Instapage with 120+ of today’s most-used, third-party advertising, analytics, CRM, email marketing, and marketing automation platforms.

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Experimentation

Test and optimize pages with easy-to-understand data from A/B and multivariate testing, heatmaps that show users’ on-page behavior, and robust analytics.

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AdMap®

Visualize your ad campaigns and effortlessly connect ads to relevant landing page experiences, all in one place.

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channels. Every marketing team needs it!”

Tamar Friedland

Senior Director of Global Marketing

“As we continue to better understand our customers, Instapage allows us to A/B test and optimize to uncover the best landing page and conversion funnel experience. As a result, we can create a continuous personalized experience that drives efficient acquisition costs at scale.”

Alli Hobbs

Digital Marketing Manager

“Instapage and PPC advertising go hand-in-hand. Not only has Instapage been the driving force behind our ability to scale our landing page design process, but their advanced features allow us to iterate rapidly with a very small team.”

Jon Bishop

Director of Growth

Give Instapage a test drive!

Try Instapage at your own pace for 14 days and learn how you can easily build landing pages (without a developer!) that support your digital marketing campaigns.

Frequently asked questions

What is a landing page?

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Many marketers would have you believe a landing page is simply any page a visitor lands on after clicking through an advertisement or promotional link. That’s incorrect.

While countless campaigns use a variety of website resources (like homepages, “About” pages, or “Contact Us” pages) as landing pages, that does not make them landing pages.

Think of it this way: You could use a baseball glove to retrieve a hot dish from the oven, but that doesn’t make your baseball glove an oven mitt.

Similarly, directing visitors to your homepage or “Contact Us” page doesn’t make those pages landing pages. A landing page is a standalone web page, disconnected from a website’s navigation, created for the sole purpose of convincing a visitor to act (to sign up, buy, download, etc.). This is generally powered by a robust landing page optimization platform.

As businesses become more data-driven, landing pages become more popular for their ability to deliver high ROI. Research has shown that companies using 40 or more landing pages generate 120% more leads than those using less than 5.

Why does every promotion need its own landing page?

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There are two major reasons every promotion needs its own landing page. Both highlight why it’s a bad idea to direct visitors to your homepage, or a generic page on your website like “About” or “Contact us.” They also highlight how landing pages can generate more conversions for any business. User expectations need to be met with message match. Also, prospects are easily distracted with an imbalanced conversion ratio aka the amount of outbound links on a page compared to conversion goals. On your landing page, that ratio should be 1:1 — meaning, there should be only one outbound link and one conversion goal.

What type of campaigns benefit from targeted landing pages?

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Any marketing campaign can benefit from the help of a targeted landing page, but it’s paid promotions that absolutely should not be run without one. When you’re spending valuable chunks of your budget to generate traffic, outbound links and lack of message match can translate to lost dollars.

The following are campaign types that should not, under any circumstances, be run without a landing page:
  • Paid search campaigns
  • Paid social media advertising campaigns
  • Retargeting campaigns
  • Email marketing campaigns
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