The Original Conversion Intelligence Blog
The original conversion intelligence blog

The original conversion intelligence blog

500,000 monthly readers are maximizing their advertising conversions with conversion intelligence.

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6 Ways to Reliably Increase Ecommerce Conversion Rates during an Economic…
Conversion Optimization

6 Ways to Reliably Increase Ecommerce Conversion Rates during an Economic…

The COVID-19 pandemic brought a cascade of rapid, large-scale changes—including mask mandates, business closures, and…

Introducing Two New Features to Make Your Work Easier
Conversion Optimization

Introducing Two New Features to Make Your Work Easier

Today, we’re rolling out two new features to help you work more efficiently: Workspace Scripts and Bulk Leads…

Why You Need a Privacy Policy on Your Post-click Landing Page
Conversion Optimization

Why You Need a Privacy Policy on Your Post-click Landing Page

Post-click landing pages must have a conversion ratio of 1:1. According to best practices, your page should only have one…

Will the iOS 15 Update Hurt My Advertising Business?
Advertising

Will the iOS 15 Update Hurt My Advertising Business?

In recent years, data privacy has been a dominant topic in the technology industry. Companies like Google, Facebook, and…

How to Reduce Customer Churn on Your Ecommerce Landing Page
Conversion Optimization

How to Reduce Customer Churn on Your Ecommerce Landing Page

The ongoing pandemic has shown how drastic and sudden market changes can be. To survive in a rapidly changing environment,…

How to Combine SEO and PPC Efforts Effectively
Conversion Optimization

How to Combine SEO and PPC Efforts Effectively

Many digital marketers think of search engine optimization (SEO) and Pay-Per-Click (PPC) campaigns as polar-opposite…

ROAS vs. ROI: Which Metric Should You Use?
Conversion Optimization

ROAS vs. ROI: Which Metric Should You Use?

Advertising ROI and ROAS are both important metrics—and are often used interchangeably. In fact, they are different…

4 Most Common Types of Ad Conversions & When to Use Them
Conversion Optimization

4 Most Common Types of Ad Conversions & When to Use Them

In digital marketing, we talk a lot about conversions. So much so that you probably feel like an expert from having heard…

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