Whether you run a paper company, an ice cream truck or a huge conglomerate you need to stay on top of things in order to be successful. The same is true when you’re setting up your landing page marketing campaigns.
Landing pages come attached with many terms these days whether it’s Landing Page Optimization, Click-through Rates or A/B Tests – and where sometimes understanding these terms can be a bit confusing it is necessary that marketers pay close attention to them because without these terms your landing pages lose the oomph they need for conversions.
We already covered A/B Tests basics in the last post, what we’re going to be doing today is see what exactly you can actually “test” while you’re running A/B Tests.
You can basically A/B Test variants of all your landing page elements which of course gives you a bigger chance to increase your conversions. So, how exactly do you come up with variations of your landing page elements?
It’s easy, I've listed a few options for you below:
While cooking up variations for your landing page headlines you can think of creating
Check out this case study of an A/B Test on a shorter headline versus a longer headline which saw a 24.31% increase in conversions.
+24.31% increase in conversions
With your landing page copy you can try doing the following
Check out this Case Study of an A/B Test on long copy versus short copy.
The CTA button is one landing page element that is tested most often as most marketers link this element more with their final conversions than any other element on their page.
Check out this Case Study of an A/B Test on a CTA button
You can also switch around with the placement of your CTA button and try testing out multiple CTA buttons vs just a primary CTA button.
Lead capture forms create a lot of friction, which is why they need to be just perfect if you want to get the most conversions. When doing A/B tests you can try the following variations with your forms
Check out this Visual Website Optimizer case study of an A/B Test on a shorter contact form that increased conversions by 35%.
Apart from these landing page elements you can also change the overall color pallet of your page, try out different fonts etc.
A/B tests help you get to your conversion goals faster and you can do all of your A/B tests without a pinch of confusion and frustration on Instapage!