Today marks the end of our second Instapage Master Class, and we hope you’ve gotten some serious value out of it. (And if you’ve got some feedback, we’d love to hear it in the comments!)
Over the course of this master class, we’ve covered everything from Google AdWords 101 to how to optimize your landing page to support your campaign objectives. Now it’s time to take your newfound knowledge and put it to work.
Remember, when it comes to PPC landing pages, the rules are always changing. The keywords that you use today might not be the best fit tomorrow. Stay vigilant! Keep tabs on your campaigns so you’re getting the most bang for your advertising buck.
As for next steps, bookmark this guide. Come back to it when you can’t remember the finer points of conversion ratios and quality score. If you want to stay at the top of your game and get the most conversions, you have to keep testing everything around your PPC campaigns. Why?
Because at some point, what’s been working will stop working. It’d be great if you could do it once, and be done with it, but consumers are constantly changing how they interact with ads, how they choose to purchase, and how they view the language around your ad. You have to be prepared for anything – and you can be with the right tools and resources.
To help you stay on top of your PPC, we’ve compiled highlights from the master class here so it’s easy to reference.
Here’s a review of what we’ve covered (with links to find everything you’d like to make sure you’ve got down pat):
- Why paid traffic is as valuable as organic traffic
- The 2 crucial halves of a successful PPC campaign
- Top PPC landing page best practices
- The advanced PPC tactics to master campaign testing
Think you know your stuff? Take our PPC landing page quiz here and find out. (P.S. It’s not actually a log-in – it just wants to call you by your first name. It’s a friendly quiz like that).
What questions do you still have about PPC landing pages? Leave them in the comments, and we’ll answer each one. (And if it’s a really good one, we might even write you an entire post about it.)