Top 16 Marketing Blogs to Follow in 2015

Top 16 Marketing Blogs to Follow in 2015

Last updated on September 21, 2016 by Dusti Arab in Conversion Rate Optimization

If you’re in marketing, you do a lot of research. You’re constantly trying to improve at what you do, and a large part of that is learning from the best in the business to see what you can beg, borrow, and steal – and then turn into your next massive campaign.

There’s just one problem.

Most marketing writing blows.

Yeah, I said it. It sucks trying to separate the wheat from the chaff when it comes to reading marketing content online. It takes forever, everything is optimized clickbait, and let’s face it – most of it is rehashed and lousy. That’s why today we wanted to highlight the top marketing blogs on the web right now to get you the information you need and none of the garbage you don’t.

Happy reading!

1. HubSpot

You just can’t ignore them. The amount of ridiculously useful content they pump out everyday sets a standard for the industry.

The yearly report they put together on the state of inbound marketing is one of the only marketing statistics reports I refer back to consistently. With their ear pressed firmly to the ground, HubSpot keep tabs on the pulse of what’s new, what’s working, and what’s not going to work moving forward.

Must read articles:

HubSpot’s State of Inbound Marketing 2014-2015

The Ultimate List of Free Content Creation Tools & Resources


I’m pretty well convinced Janet Choi is one of the most entertaining, reliably brilliant marketing bloggers out there right now. The voice behind, her articles manage to match humor, psychology, and practicality in a way that packs a powerful punch for anyone wanting to dig deeper into their marketing efforts.

Must read articles:

The Science Behind How to Win Influence and Persuade Subscribers

The Princess Bride Formula for Memorable Welcome Emails

3. Buffer

The folks at Buffer are uniquely suited to being on this list because they have no advertising budget. Instead, they rely entirely on their content to propel their marketing efforts. That’s a lot riding on creating the best content available, and Buffer never fails to rise to the occasion.

Must read articles:

The Science of Pinterest Scheduling: Finding Your Best Consistency, Frequency, and Timing

This isn’t an article per se, but the way Buffer pushes for transparency is admirable, trendsetting, and makes them the subject of much conversation.

4. Fast Company

I’ll be honest. There are days where I’ll get linked to a Fast Company article, and I end up being like, “Seriously?” While they don’t always hit the mark, when they do have startup fueled journalistic pieces like this, they knock it out of the park.

While you can get news much faster on Reddit, the depth and journalistic experience Fast Company is pulling from isn’t matched by any other marketing publication out there.

Must read articles:

From Passion to Profit: How to Make Money Doing What You Love

The Growing Business of Detecting Unconscious Bias

5. CoSchedule

For a content marketer, finding something that isn’t rehashed material to help you improve your craft is tough. There’s so much fluff out there that when you do find something good, you make sure to bookmark it. That’s how CoSchedule’s content is. They know exactly who they are talking to, content managers and marketers, and they consistently put out top tier content geared specifically for them.

Must read articles:

Why People Share: The Psychology of Social Sharing

How To Improve Your Blog (So You’ll Never Be Outdated)

6. Ryan Holiday

This guy makes me feel like a schmuck who never does anything. The dude is 27, has already worked as the director of marketing at American Apparel, written three books in the last three years, and now runs an agency that works with the kinds of clients anyone would be jealous of. I think it’s fair to say we could all probably learn something from Ryan Holiday.

Especially for articles on how to improve data retention and writing capacity – both core skills for any marketer – you can count on Holiday to get you the goods in story-fueled and effective way.

The Strategies That Helped Me Write 3 Books in 3 Years

How To Read More – A Lot More

7. Harvard Business Review

You want hard data? You’ve got hard data. The Harvard Business Review is evergreen goodness for marketers, because everything that ends up there is tested, researched, and proven. The heady articles are worth the extra effort it takes to read them. (Besides, do you really want to be so dumbed down you just read blogs all the time?)

The Hard Data on Being A Nice Boss

Signs That You Lack Emotional Intelligence

8. SEMrush

When it comes to search engine marketing, there are buckets of groups trying to dominate the content for the field. And SEMrush puts them to shame. With a constant stream of smart guest posts that break down skills so you can learn them quickly to spotting trends and making them make sense, SEMrush is a fast and smart publication. I love the ranking system for articles because it subconsciously effects how you view it in comparison to the rest of the site and posts.

Create A Story By Listening To Your Customers

9. eConsultancy

This is my one-stop shop for the latest in digital data. With an ear to the ground and an eye for data, eConsultancy delivers on its promise to have the Daily Pulse on marketing news.

14 Most Fascinating Digital Marketing Stats from this Week

17 Fantastically Useful Tools for Content Writers and Bloggers

10. Asana Workstyle Series

We’re big fans of Asana at Instapage, and we love seeing how other companies are using it, too. The Asana Workstyle Series is not only a brilliant case study in partner branding, but it’s a useful source for tips on improving your workflow.

11. Salesforce

While their focus isn’t generally marketing, Salesforce puts out some great work from time to time, and the insanely high-quality interactive content they put out is worth keeping tabs on.

12. and 13. The Next Web Insights and VentureBeat

When it comes to trendspotting, you need as many reliable sources as you can get. TNW and VB are both great for helping you keep tabs on everything happening in the marketing, startup, and innovation sectors.

14. Drip

Drip’s automation software is great – and so is the content they put out on a regular basis. Marketing automation is still in its infancy, and expect Drip to be at the forefront of it. They’ll even tell you exactly how to do it – a boon for marketers who are nervous about picking up another data-heavy tool.

15. OKDork

Written by entrepreneur Noah Kagan, OkDork’s content is always good and always real. Like the time he started losing $135000 a day? He wrote about that. Kagan’s transparency about his many successful endeavors make for great case studies for you to learn from.

16. Neil Patel

You can’t read a major marketing blog without seeing the former KISSMetrics co-founder. There’s a reason why. He writes useful, actionable marketing content across the web. Don’t miss his personal site.

Did we miss any of your favorites? List them in the comments.

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