For any marketer with long, complex sales cycles, landing pages are an essential tool for generating new leads. However, despite being very straightforward tools, landing pages are rarely optimized to their full potential.
The typical landing page loses over half of it’s visitors immediately. This leaves a company with only a tiny portion of visitors being converted to leads or sales. So how do you not only keep visitors on your page, but successfully convert them.
This infographic was created by Pardot. Pardot provides on-demand marketing automation solutions for business to business (B2B) sales and marketing organizations.
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