Post-Click Optimization: Why All Digital Marketers Need It (Infographic)

Post-Click Optimization: Why All Digital Marketers Need It (Infographic)

Last updated on by Brandon Weaver in Advertising, Marketing Personalization

It is an unfortunate reality that digital marketers don’t optimize the post-click stage in their online campaigns. If they did, 3-4% conversion rates would not be the norm.

With as many pre-click strategies available today, you might think that post-click optimization (PCO) would be well-established too. Sadly, it’s not, and marketers are continually frustrated why their campaigns don’t perform better.

By neglecting PCO in your ads and failing to personalize all of your post-click landing pages, you cannot realistically expect anything higher than the industry averages above.

For marketers new to the concept, the post-click optimization infographic below summarizes the problem nicely. And for more details, check out the FAQ by Instapage Founder & CEO, Tyson Quick.

Instapage post-click optimization infographic

blog CTA enterprise demo illustration

See the Instapage Enterprise Plan in Action.

Demo includes AdMap™, Personalization, AMP,

Global Blocks, heatmaps & more.

Brandon Weaver

by Brandon Weaver

Brandon Weaver is the Head of Content at Instapage, the world's only post-click automation solution. He writes about digital advertising, conversion rate optimization, and has a healthy obsession with the Golden State Warriors.

Turn more ad clicks into conversions

Try the world's first Post-Click Automation™ solution today. Start a trial or schedule a demo to learn more about the Enterprise plan.

Subscribe to the Instapage Blog

Get the latest trends, tactics, and thought leadership for advertising conversion and post-click automation.

You will only receive quality content.

We use cookies to give you the best experience on our website, deliver our services, personalize content, and to analyze traffic. By continuing to use our website you agree to allow our use of cookies. To know more please refer to our Cookie Policy.
Got it close