Everybody knows that marketers are savvy, ahead-of-the-curve people who stay there by keeping up with what’s happening.
One of the many advantages of being au courant, is our understanding that to out-do the competition we need to be up on the latest big thing, like the 4 Mobile PPC Trends You Can’t Ignore in 2015, while keeping an eye on future trends.
There was more than just that pay-per-click marketing trends going on last year. Many other sweeping ideas that shook up the digital marketing scene and helped lower the cost of your online customer acquisition. Of course, you already know this; so let’s reminisce together.
Looking back at 2015
2015 will be remembered for all kinds of events, among them, it was the year that a raccoon rode an alligator:
While some question the authenticity of the photo as a fully formed craze in the animal kingdom, there's no debating there were notable trends in the digital marketing world that made real waves.
Like, 2015 was the year that gifs conquered the online world.
And let’s not forget how:
- Animated Page Elements
- Mobile Optimization
- Detailed testimonials
Came to be among the most reliant tools you can use to optimize your landing pages. (Click “play” at the top to watch the full-length video in which we take a light-hearted look at these and other marketing trends.)
2016 Digital marketing trends
Looking ahead, there are more trends coming and to keep top-of-mind when creating and marketing your landing pages.
1. Mobile optimization (even more than 2015)
The first big trend (more like a giant trend) is mobile optimization because it will expand, improve, and maybe even blow up!
In 2015, businesses allocated almost half of their digital advertising budgets to mobile. For marketers that get on board with mobile optimization, the payoff could be huge. Goldman Sachs, for example, projected mobile sales to surpass $298 billion at the end of 2015.
2. Social media diversification
Simply having a Facebook or Twitter account or “being on social” is not enough anymore. To compete in 2016 and beyond, marketers must become all things, to all people, at all times. This means as marketers we have to:
- Engage directly with their audience
- Create relevant content
- Accurately target promotions and offers
It also means businesses must spend significantly more money. To that point, marketers are predicted to spend more than $8.3 billion heading into 2016. So, if you haven’t done it already, make sure a chunk of your marketing budget is allocated for social advertising and spread it across multiple platforms.
3. Content marketing dominance
Amanda Maksymiw tells the Content Marketing Institute, “Traditional advertising shouts at prospect customers whereas content marketing talks to them.” Her assessment is spot on, especially in light of the fact that traditional advertising generally and purposefully seeks to interrupt a person’s daily routine.
Thank goodness for content marketing. It is specifically targeted, helpful and educational to prospects who are seeking information, rather than intrusive.
Going one step further, you can see how content marketing has gained more traction with marketers around the world in the past five years:
What this all means for 2016
What these three trends point to is this: You need a dedicated landing page for your ads. Or, as we like to say, “every promotion deserves a page.” And, while you’re at it, each landing page should include message matching to help win the conversion.
So as we begin 2016, be on the lookout for more marketing trends videos from our video team. Or, subscribe to our YouTube channel and we’ll let you know when our next video is live! It’s just one little thing you can do to stay ahead of the curve.
Better yet, if you’re ready to take your marketing to the next level, build your first page with Instapage today!