Landing Page Optimization Infographic

Landing Page Optimization Infographic

Last updated on July 5, 2016 by Tyson Quick in Conversion Rate Optimization

Landing Page Optimization (LPO) is an internet marketing method to improve conversion rates by displaying your services or products optimally on a landing page for each viewer.

Landing Page Optimization Infographic

Scheme of Landing Page Optimization

A landing page is a webpage that appears when a potential customer clicks an advertisement or a search-engine result link. LPO aims to provide page content and appearance that makes the webpage more appealing/relevant to target audiences.

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