You’ve heard it all before: social media, Google AdWords, email marketing — they’re the tools everyone uses to drive traffic to their landing pages to generate leads.
But sometimes, what everybody else is doing isn’t what’s best for you. (*Cue Mom’s voice: “If everybody jumped off the Brooklyn Bridge, would you do it, too?!”)
Now, that doesn’t mean that social media, paid advertising, and targeted emails aren’t effective because they are must-have tools.
However, there are plenty of other methods that are just as effective (maybe even more so depending on what business you’re in), you just have to think outside the box.
Fortunately, you won’t have to strain your brain today. We did some brainstorming to get your creative juices flowing.
Follow these creative lead generation tips to help build an even bigger list of qualified individuals interested in your business.
1. Within YouTube
It’s no secret that video is becoming a bigger part of the marketing puzzle for many businesses today. The emergence of Facebook video ads, Twitter autoplay videos, branded Snapchat video stories, along with live streaming apps like Meerkat and Periscope.
So it would only make sense that your business has a presence on the largest video social network on the web, right?
According to eMarketer, only 9% of small businesses have an account on YouTube. It seems like most SMB marketers overlook the fact that video accounts 50% of all mobile traffic, and that the average viewing session for a YouTube watcher is around 40 minutes.
If you’re one of the marketers who has yet to jump on the bandwagon, what's holding you back? And if you’re one of the marketers who regularly posts videos to YouTube, then the preceding statistics aren’t surprising. You’re likely seeing a boost in ROI across the board.
However, you may not have thought of using these two YouTube lead generation tips:
Use branded title screens
At the beginning and end of your video, display links to landing pages where the prospect can claim an offer that’s relevant to the content in your production.
Jay Baer, the founder of web optimization company “Convince and Convert” uses this technique to drive clicks to his personal website. The photo below is the last screen the watcher sees in Jay’s video:
If you’re not familiar with YouTube annotations, they’re essentially clickable text overlays that you can add to your video to drive clicks or boost engagement.
While watching this video about HubSpot’s sales and marketing tool, you’ll notice the call-to-action in annotation form in the upper left hand corner of the video:
When clicked, that link will take you to this landing page, where you can claim your free demo of their software:
Learn more about creating YouTube annotations for your videos here.
2. Connect offline
For brick and mortar businesses, connecting with people offline is one of the best ways to build relationships with potential customers.
An excellent way to do this is by starting a group or hosting an event that’s relevant to your business. For example, if you’re an eco-friendly retail store, hold a series of meetings that teaches people how to live a healthy lifestyle using your products. If you’re a restaurant, start a monthly cooking class.
Then leverage those classes to generate leads for your business by directing those attendees to your website where they can claim something in exchange for their personal information. For the restaurant, maybe a recipe list for the dishes created in your class; and for the retail store, possibly a free sample of a product.
3. Gated blog post
It’s been proven that offering gated content is a great strategy to build a subscriber list. And while you’ve likely offered whitepapers, ebooks, and demos up for download in exchange for prospects’ personal information, you’ve probably never considered creating a gated blog post.
Writing a gated blog post involves creating a very valuable and in-depth piece for your readers, like Buffer’s exhaustive list of 189 words that convert. But instead of displaying the entire list online — as is the case here — you could display words 189-139 online, and then offer the rest of the list for download.
So how do you capitalize on this growing trend to generate leads for your business?
Do what Facebook expert Jon Loomer does, and not only write your content, but turn it into a podcast for people to listen to when reading is inconvenient — like on their commute. Same content, just a different format:
At the end of each podcast, sign off with a call-to-action that drives your leads to a landing page where they can download a related piece of content.
Think outside the box
Take these lead generation tips as they are, or use them as a jumping-off point to create a strategy tailored specifically to your business. Whatever you do, remember to consider all the opportunities for generating leads — in videos, classes, podcasts, and all your forms of content.