I can say without hesitation that 2014 has been the most significant year yet for the conversion rate optimization industry; an industry that includes marketing strategies like landing pages, A/B testing, heat maps, and content personalization.
Here at Instapage we're extremely excited about the growth of our industry and what it means for the future of marketing altogether. As more and more businesses move away from what I like to call "best guess marketing" and begin to focus more on data and personalization, the world will begin to experience drastically more relevant (dare I say pleasurable) advertising.
Relevancy is the key to success now that our businesses have to compete with constant and almost always more entertaining distractions from social networks, mobile phones, endless video streaming, and more.
Lucky for all of us, creating relevancy has become ever easier and less expensive because of tools like Optimizely for A/B testing and our very own Instapage for Landing Pages (we actually offer A/B testing as well).
If advertising networks like Google AdWords or Facebook Exchange have helped to eliminate the problem stated by John Wanamaker where he famously said "Half the money I spend on advertising is wasted; the trouble is I don't know which half", then these new CRO tools are helping to eliminate the only remaining gap in creating 100% profitable advertising campaigns.
To give you a better idea of how some of the world's fastest growing companies are taking advantage of these concepts, I've created this video about what I believe are the top 5 cutting-edge landing page trends of 2014:
The 5 Trends Discussed in the Video:
- Emphasizing trust indicators
- Using a two page sign up funnel
- Using human imagery for directional cues
- Utilizing an attention grabbing, yet to-the-point headline
- Using pop-ups to create a two-step opt-in process
Don't waste another day on your "best guess marketing" efforts as it's an artifact of a bygone era.