Let’s play a little round of “would you rather”.
Would you rather go out to dinner after working 9 straight hours or get food delivered?
Would you rather go rummaging for the flyer from your favorite Chinese restaurant or look up the number online?
Would you rather spend time waiting for someone to answer the phone so that you can describe what you want to eat or use your online food delivery app?
How many of you went for the latter option each time?
Unless you’re really craving some human contact I’m sure the second option was the right one for you.
Why do you think that is?
The answer is simple- we live in a world of instant gratification. We want things, lots of things and we want them to get to us like yesterday. It is because of the craving for instant satisfaction or gratification that we have an app for everything. Even hailing a cab seems like too much work to do now- this is why companies like Uber are making so much money so fast- because they offer their users transport without them having to go out into the street and wait for one to come to them- Uber removes the uncertainty from their users’ lives and gives them instant satisfaction which is why they are growing like crazy.
And it’s not just Uber that’s in on this secret- every successful company out there knows this. Just look at Eat24 for instance- no more take away, no more phone deliveries- just 1, 2, 3 and you have food in your belly.
Eat24’s mantra: “Don’t be on hold, be online.” They offer their users instant food service and their users latch on because who doesn’t love instant!
Ecommerce websites compete ferociously on the