How to Make Even More Effective Landing Pages

How to Make Even More Effective Landing Pages

Last updated on June 20, 2016 by Fahad Muhammad in Conversion Rate Optimization
Show Me The 35 Best Landing Page Tips

(This is the third of five posts to teach you what a landing page is, how to make and publish one, and how to optimize it for the most conversions).

You know what it takes to create a landing page. You’re also aware that a landing page must have the right combination of elements in order to make a great impression on your visitors.

But do you know how to transform an ordinary page into a conversion powerhouse?

Well, that’s what we’re going to cover today, and we'll get you another hearty dose of helpful links that will take you through these concepts in-depth.

A/B Testing is the Way

A/B testing is the most used method for increasing conversion rates. In fact, President Obama raised an additional $60 million for his campaign using A/B testing on his landing page.

A/B testing allows you to create different versions of your landing pages to see which one converts more visitors.

This is how an A/B test plays out.

Suppose this post is a landing page, and I decide I want to test a different headline for the page because I suspect this one isn't converting as well as it could. So, I set my testing goal as "more conversions," and then I start creating headline variations.

The current headline, “How to make your landing pages more effective” is the control variation and I create a new headline, “Here’s why your landing pages suck” for variation A.

Next, I'll randomly distribute the number of visitors that come on both the variations, and after I’ve waited for a certain amount of time I’ll go and see which variation performed better and will choose that headline. It sounds complicated - and it can be without the right software - and that's why Instapage makes it super simple to track how your tests are performing, so you can select the best performing page faster.

Here’s a link that takes you to a 5 part A/B Testing Master Class where you can learn everything you need to know about A/B testing and get access to real A/B testing studies you can use as inspiration.

If you’re finding it hard to decide whether you should go for Multivariate Testing or A/B testing, you should definitely read this.

We perform A/B tests here at Instapage regularly, and they always provide us with useful data. Here’s a post that discusses 4 A/B tests that we performed on our own landing pages.

Think you're ready for your first A/B test?

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