This post was originally published in November, 2015. The content of this post doesn't reflect the current Instapage pricing plans.
Over the past decade, the term "landing page" has been trending upward:
This upward momentum is due in large part because marketers have become more aware that dedicated landing pages produce a higher ROI in marketing campaigns than not using a landing page at all.
How effective are landing pages to marketing campaigns, you ask?
We know that one of the biggest mistakes and waste of money is sending advertising campaigns to a homepage.
So, knowing that ...
How can I build a landing page?
When it comes right down to it, you have two options:
1. Hire an outside designer and coordinate with your IT team to publish and manage the page
Designers can cost hundreds — or even thousands — of dollars to build a great landing page. However, you'll probably experience a lot of wait time to see revisions based on feedback and most likely won't have full control to edit the page once it's published.
What if you want to change the picture? Change the font? Add or delete some copy?
All of these will create a lot of back-and-forth communication between you and the designer making it a slow and ineffective process.
Or, you can go the other (smarter) route ...
2. Use a dedicated landing page builder, such as Instapage
Instapage is the world's easiest and most customizable landing page builder. Our fully customizable editing tool allows you to edit your pages quickly and easily. You can change nearly every page element without having to coordinate with a designer or IT department. This means there is no waiting around for revisions, and no coding or design experience necessary!
With 100+ mobile-optimized templates and 20+ marketing integrations, your landing page is an even more powerful tool for your campaigns. Believe it or not, you can build a landing page from scratch in as little as three minutes!
Instapage has three subscription tiers: Basic, Professional, and Premium. Future articles will detail Professional and Premium benefits. This article will explain what free trial and Basic level users receive when they sign up for an account.
Free & Basic Instapage Users
Instapage has a motto: "Every promotion deserves a page."
We know you likely have more than one promotion for your business. So, it only makes sense that we offer unlimited landing pages for all users.
When you sign up for Instapage's free 14-day trial, you gain access to our Basic subscription level, with these benefits:
- Unlimited pages
- Unlimited traffic
- Unlimited domains
- Email support
With unlimited pages, you wouldn't want to worry about hitting any traffic limits and losing customers. So we offer unlimited traffic and domains for all of your pages.
Regardless if you use Google AdWords, Bing Ads, email marketing, word-of-mouth, etc. to generate traffic, you'll never be capped again! And with this freedom and flexibility at your fingertips, the best way to maximize landing page conversions is to A/B test different elements within the Instapage dashboard:
Our new dashboard features make it even more enticing for individual online marketers to take advantage of Instapage. But, our tool is also great for a variety of marketing and design agencies — and large marketing teams, too. With a more organized dashboard and improved client account management, Instapage is easier than ever to build, publish, and manage your landing pages.
Join over 250,000 businesses who trust us to build professional landing pages for their marketing campaigns. We are the only landing page builder to offer a free trial — and with no credit card required.
Get started on the Instapage Basic plan for free today and enjoy a 14-day trial on us. If you choose not to subscribe to a paid plan after the trial period, all of your pages will be unpublished until you upgrade.
If you have any questions about setting up an Instapage account, please email our support team or let us know in the comments section below.