25 of the Best Landing Pages on the Web

25 of the Best Landing Pages on the Web

Last updated on by in Landing Page Examples


If you’re a writer, you might idolize Ernest Hemingway or Mark Twain.

If you’re a guitarist, maybe Eric Clapton or Jimi Hendrix.

But if you’re a landing page creator, you should probably look up to some of the brands that built the following 25 best landing pages.

Every one of them contains many of the 8 persuasive ingredients that make a great landing page (which you can read more about by clicking the following photo).

This picture shows the 8 main elements marketers need to create the best landing page possible.

Below you’ll find numerous examples of catchy headlines, social proof, authority boosters, and many of the other elements that make an anatomically correct landing page. So pull out a pen and paper and prepare to take notes. You’re about to get schooled by the best.

25 of the best landing page examples you’ll find

(Note: For shorter pages, we’ve shown the entire page. For longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss. Some sites A/B test their pages meaning you may be served an alternate version.)

1. Campaign Monitor

This gif shows how Campaign Monitor uses a landing page to convert leads and close more sales.

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2. Forbes Magazine

This picture shows marketers why Forbes has one of the best landing pages you'll find online.

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3. Fortune Magazine

This picture shows marketers why Fortune magazine has one of the best landing pages you'll find online.

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4. Contently

This picture shows marketers why Contently has one of the best landing pages you'll find online.

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5. Moz Content

This picture shows marketers why Moz has one of the best landing pages you'll find online.

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6. IBM Marketing Cloud

This picture shows marketers why IBM has one of the best landing pages you'll find online.

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7. Salesforce

This picture shows marketers why Salesforce has one of the best landing pages you'll find online.

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8. Infusionsoft

This picture shows marketers why Infusionsoft has one of the best landing pages you'll find online.

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9. VWO

This picture shows marketers why VWO has one of the best landing pages you'll find online.

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10. Salesgenie

This picture shows marketers why Salesgenie has one of the best landing pages you'll find online.

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11. Fiverr

This picture shows marketers why Fiverr has one of the best landing pages you'll find online.

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12. National University

This picture shows marketers why National University has one of the best landing pages you'll find online.

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13. Aceable

This picture shows marketers why Aceable has one of the best landing pages you'll find online.

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14. BrightInfo

This picture shows marketers why BrightInfo has one of the best landing pages you'll find online.

What they did well:

The headline and sub headline convey a strong benefit.
The headline takes advantage of our desire to get something for nothing: “Double your website conversion without doing a thing.”
Company badges showcase the big-name clients that BrightInfo has worked with.
2-3 Sentence paragraphs and bulleted copy make this landing page easy to digest.
Testimonials complete with names, known companies, and results make these about as persuasive as a they get.
The minimalist footer won’t drive visitors off the page.

What could be A/B tested:

The logo is clickable, making it easy for prospects to escape from the page.
The “recommended content” button on the left margin drives people off this landing page with an alternate offer.

15. Foxtail Marketing

This picture shows marketers why Foxtail Marketing has one of the best landing pages you'll find online.

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16. SelectHub

This picture shows marketers why SelectHub has one of the best landing pages you'll find online.

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17. Twago

This picture shows marketers why Twago has one of the best landing pages you'll find online.

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18. iMeetLive

This picture shows marketers why iMeetLive has one of the best landing pages you'll find online.

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19. Slide Genius

This picture shows marketers why SlideGenius has one of the best landing pages you'll find online.

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20. Domo

This picture shows marketers why Domo has one of the best landing pages you'll find online.

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21. Tilden Tasks

This picture shows marketers why Tilden Tasks has one of the best landing pages you'll find online.

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22. NetSuite

This picture shows why NetSuite has one of the best landing pages on the web that converts consistently.

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23. Bridgeline Digital

This picture shows marketers why Bridgeline Digital has one of the best landing pages you'll find online.

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24. Capital Rehab Group

This picture shows marketers why Capital Rehab Group has one of the best landing pages you'll find online.

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25. Business Software

This picture shows marketers why Business-Software has one of the best landing pages you'll find online.

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How will you create your best landing page?

Which of these landing pages do you idolize? Which tips will you take? Which great landing pages did we miss?

Let us know in the comments, then begin creating your own landing page using one of Instapage’s 100+ fully customizable templates.

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