Twila Liggitt

Why Pre-Click Strategies are Not Enough for Campaign Optimization

The Agency Formula: Developing a Market Expansion Strategy Into New Geographical Areas

10 Proven Ways How to Increase Your Mobile Conversion Rate

Lead Generation

Why People-Based Marketing Is the Next Must-Have Strategy for Lead Generation

Traditionally, marketing involved one of two approaches. The first was to broadcast your message far and wide so that your …

Advertising

Reach the Heart of Your Consumer with Psychographic Marketing

Marketers are continually thinking, hearing, and speaking about the demographics of their target audience — …

Lead Generation

YouTube TrueView Ads: What are They & Why Use Them?

The splintered digital marketplace has been both a blessing and a curse for marketers crafting strategies to best engage …

Landing Page Examples

25 of the Best Landing Page Examples from Top Companies to Inspire Your Next …

When we’re trying to improve at something, it’s not uncommon to turn to the experts to see what we can learn …

Facebook Advertising

Why Facebook Sponsored Ads Need to Be Part of Your Advertising Strategy

Facebook sponsored ads can be daunting, but they are essential to any social media advertising campaign. There are 2.01 …

Conversion Optimization

Convert Views to Sales by Creating Content Designed for How People Read Online

The digital age has altered many perceptions and actions in ways that were commonplace not long ago. While some procedures …

AdWords Advertising

Q&A with Instapage Product Manager: The New Advertising Attribution …

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John …

AdWords Advertising

Organic vs. Paid Search: The Psychology of How to Make Your Advertising More …

Consumers have always been a fickle bunch. From the crowded marketplaces of centuries past to the crowded digital landscape …

Advertising

Account-Based Marketing: How to Message Your Highest Quality Leads

You’ve heard the maxim that the quality of your leads is much more important than the quantity. This is especially …

Lead Generation

How to Use Predictive Analytics in Your Marketing Strategy

According to Webopedia, “Predictive analytics is the practice of extracting information from existing data sets to …

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