Taylen Peterson

4 Updates That Will Change the Way You Watch Facebook Videos

Last updated on March 20, 2017 by Taylen Peterson in Facebook Advertising

What do you think of when you hear someone say, “the future of television”? Do you think of immersive experiences? Maybe “Mike Teavee” from Willy Wonka. Surely Netflix, Hulu, and other streaming options come to mind. What if I told you the future of television is coming to a social network near you? Get ready,Read More >

20 Instagram Landing Page Examples That Seal the Conversion

Last updated on February 27, 2017 by Taylen Peterson in Conversion Rate Optimization, Landing Page Examples

Instagram continues to move up the social media ladder. From a niche site for amateur photographers and a few filters to one of the top used image-sharing platforms, the advertising opportunities cannot be ignored by marketers looking to expand their audiences. And, as we continue to march toward an app-first online experience, mobile continues toRead More >

6 Brands That Know How to Use Instagram Stories to Drive Audience Engagement

Last updated on January 30, 2017 by Taylen Peterson in Conversion Rate Optimization

Instagram has gone from startup darling, to Facebook’s big purchase, to marketing powerhouse in 6 years. While Facebook promised to mostly leave Instagram alone when it first purchased the app in 2012, more recently Facebook’s influence has started to appear. From ads built through Facebook’s powerful Ad Manager to the introduction of an algorithmic feed,Read More >

6 Social Media Trends That Will Impact Your Next Campaign

Last updated on November 8, 2016 by Taylen Peterson in Marketing Trends

I live for social media. When I see a new font being tested on Facebook I get goosebumps. When Twitter changed from “Favorites” and stars to “Likes” and hearts — I was giddy. My job as the Social Marketing Manager at Instapage is to be on the lookout for the latest trends then figure outRead More >

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