Taylen Peterson

6 Brands That Know How to Use Instagram Stories to Drive Audience Engagement

Last updated on January 30, 2017 by Taylen Peterson in Conversion Rate Optimization

Instagram has gone from startup darling, to Facebook’s big purchase, to marketing powerhouse in 6 years. While Facebook promised to mostly leave Instagram alone when it first purchased the app in 2012, more recently Facebook’s influence has started to appear. From ads built through Facebook’s powerful Ad Manager to the introduction of an algorithmic feed,Read More >

6 Social Media Trends That Will Impact Your Next Campaign

Last updated on November 8, 2016 by Taylen Peterson in Marketing Trends

I live for social media. When I see a new font being tested on Facebook I get goosebumps. When Twitter changed from “Favorites” and stars to “Likes” and hearts — I was giddy. My job as the Social Marketing Manager at Instapage is to be on the lookout for the latest trends then figure outRead More >

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