Sherice Jacob

8 Critical Elements to A/B Test on Your Landing Pages

Last updated on July 1, 2016 by Sherice Jacob in A/B Split Testing

For being so simple, landing pages have a lot of heavy lifting to do. They have to compel, convince and convert, all in a matter of seconds. But when you’re running split tests, are you really measuring all the right metrics? Depending on your business goals, you’ll want to adjust your tests and look atRead More >

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