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How to Make Your Ad Copy Pay Off: 5 Things to Consider With Text Ads

Last updated on March 6, 2017 by Patrick Holmes in AdWords Advertising

People often use search engines like Google to find appealing solutions when faced with specific problems. If your product offers an appealing solution, then this moment gives you an excellent opportunity to engage potential customers. People will pay for your product or service if you convince them you’re the answer to their problem. How toRead More >

Mobile and Desktop Advertising Strategies Based on User Intent

Last updated on January 6, 2017 by Patrick Holmes in AdWords Advertising

If you advertise on AdWords or Facebook, both platforms have likely tried to sell you on the power of mobile advertising at least once. Your attention to a marketing blog right now suggests a familiarity with the fact that mobile search traffic and mobile ad impressions passed their desktop counterparts in volume over the lastRead More >

You’ve Got a Great Brand, Now How Do You Get Better Ad Engagement?

Last updated on December 22, 2016 by Patrick Holmes in AdWords Advertising

Studies from New York University, the University of Chicago and the University of Wisconsin show that display advertising increases site visits and consumer purchasing behavior. If you have a consistent brand message, then display advertising will increase your visibility, drive more visitors to your site, and help you generate more revenue. This is not justRead More >

Put Your Best Text Forward with Expanded Text Ads

Last updated on December 29, 2016 by Patrick Holmes in AdWords Advertising

Your AdWords text ads just became significantly larger, how are you going to bear the weight of this Brobdingnagian responsibility? Worry no more; we can guide you toward expanded success with your new Expanded Text Ads (ETA). Here you will find some basics you should know to get started as well as a few tipsRead More >

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