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How to Avoid Bright Shiny Object Syndrome

Last updated on November 9, 2016 by Dusti Arab in A/B Split Testing

With all the marketing tips on the internet, it’s easy to drown in advice and information. It can be tempting to implement a bunch of new ideas and changes all at once, but is that the most effective way to boost conversion rates?Read More >

6 Psychology Concepts Every Marketer Needs to Know

Last updated on November 9, 2016 by Dusti Arab in Conversion Rate Optimization

Manipulating, influencing, persuading – these are the kinds of words associated with marketing. The thing is that these words actually represent much more. They are psychology concepts, and that means when you’re creating an advertising campaign, what you’re really doing is tapping into the science running someone else’s subconscious. Read More >

Introducing Your New Integrations Dashboard!

Last updated on November 9, 2016 by Dusti Arab in Instapage Updates

Living in the age of apps is great. You’ve got a tailor-made solution for every part of your business. The only problem is, that means you’re probably using a ton of different apps. I’m going to go out on a limb and assume that since you’re an innovation-driven type, you probably sign up and testRead More >

ActiveCampaign Integration is Here!

Last updated on November 9, 2016 by Dusti Arab in Instapage Updates

We’ve been busy launching new features, new integrations and partnerships, and more lately, and we wanted to make sure you knew about one that we’re insanely excited about. We’re thrilled to announce our ActiveCampaign integration – an email marketing integration that will revolutionize how you set up and execute your marketing funnel. Why is theRead More >

How to Write Effective Abandoned Cart Emails

Last updated on November 9, 2016 by Dusti Arab in Conversion Rate Optimization

I hate to be the bearer of bad news, but your job of leading a customer from a landing page to a call to action through the actual process of purchasing your product has never been harder. And it’s inching its way to getting even harder every single day.Read More >

5 Tips to Help Find Your Brand’s Voice on Social Media

Last updated on November 9, 2016 by Dusti Arab in Conversion Rate Optimization

Every brand takes a while to find its voice on social media, especially if there are multiple people behind a brand, its products, and its messages. Social media posts and engagement take planning and forethought. While you should post consistent messages with coordinated branding, too much matching can bore your audience. Conversely, you don’t want a scattered or disjointed message to affect your brand.Read More >

Art of Persuasion Concepts to use on Landing Pages

Last updated on November 9, 2016 by Dusti Arab in Conversion Rate Optimization

No matter who you are or what your job title actually is, you’re in sales. Think about it. Every day, you’re busy trying to get what you want. Maybe it’s getting support for a new project at work. Maybe it’s getting a raise. Maybe you just want your coworkers to agree with you on Thai food for lunch. Read More >

The Complete Guide to Landing Pages – Publishing Your Page

Last updated on November 10, 2016 by Dusti Arab in Conversion Rate Optimization

(This is the second of five posts to teach you what a landing page is, how to make and publish one, and how to optimize it for the most conversions). Because landing pages are so effective, you need to be using them for every campaign you create. According to Hubspot, companies with 30 or moreRead More >

How to Create an Effective Call to Action

Last updated on November 10, 2016 by Dusti Arab in Conversion Rate Optimization

In the realm of digital marketing, there’s a lot of terminology that gets thrown around, and often, it gets used in a context that can be hard for people new to the space to understand. But never fear! Instapage is here to help you navigate the sometimes tricky waters of the internet marketing world toRead More >

How To Get More Webinar Signups

Last updated on November 10, 2016 by Dusti Arab in Conversion Rate Optimization

Webinars are an effective way to fill your funnel with highly qualified leads. Whether you’re giving away tons of value while educating them on a topic or you’re walking them though a product demo, the benefits of running webinars are clear. Potential customers love to interact with you and your brand in a more personalRead More >

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