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  • Let's Play Some Post-Click Optimization Madness! [Bracket]

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A/B Split Testing

How to Avoid Bright Shiny Object Syndrome

With all the marketing tips on the internet, it’s easy to drown in advice and information. It can be tempting to implement …

Conversion Optimization

6 Psychology Concepts Every Marketer Needs to Know

Manipulating, influencing, persuading – these are the kinds of words associated with marketing. The thing is that these …

Instapage Updates

Introducing Your New Integrations Dashboard!

Living in the age of apps is great. You’ve got a tailor-made solution for every part of your business. The only …

Instapage Updates

ActiveCampaign Integration is Here!

We’ve been busy launching new features, new integrations and partnerships, and more lately, and we wanted to make …

Conversion Optimization

How to Write Effective Abandoned Cart Emails

I hate to be the bearer of bad news, but your job of leading a customer from a landing page to a call to action through the …

Conversion Optimization

Art of Persuasion Concepts to use on Landing Pages

No matter who you are or what your job title actually is, you’re in sales. Think about it. Every day, you’re busy trying to …

Conversion Optimization

The Complete Guide to Landing Pages – Publishing Your Page

(This is the second of five posts to teach you what a landing page is, how to make and publish one, and how to optimize it …

Conversion Optimization

How To Get More Webinar Signups

Webinars are an effective way to fill your funnel with highly qualified leads. Whether you’re giving away tons of …

Conversion Optimization

Top 16 Marketing Blogs to Follow in 2015

If you’re in marketing, you do a lot of research. You’re constantly trying to improve at what you do, and a …

Conversion Optimization

Maslow’s Hierarchy of Needs Effect on Landing Pages

Psychology is an increasingly vital part of marketing because the more we know about what makes a person tick, the more …