Brian Sun

The Need to Nurture: 3 Ways to Cultivate Conversions to Sales

Last updated on December 9, 2016 by Brian Sun in Conversion Rate Optimization

There’s something called the “conversion equation,” and you need three parts to complete it — targeted traffic, a great landing page, and a stellar lead nurturing strategy. Lead nurturing exists because not every landing page conversion is ready to buy. Your typical early-stage lead is weighing whether your product is worth purchasing, asking themselves things like …Read More >

5 Easy to Follow Tips for Nurturing Landing Page Conversions

Last updated on November 9, 2016 by Brian Sun in Conversion Rate Optimization

So you’ve done the hard work of putting together a rockin’ paid ads campaign, created the perfect landing page, and finally converted a signup. Now you can kick back and relax, right? Not yet… you still have to create a rock solid post-conversion experience. Otherwise all that time, effort, and money spent to acquire the lead could go to waste.Read More >

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