What A Landing Page Skeleton Looks Like

Last updated on by Fahad Muhammad in Conversion Optimization


Something we all want but can’t always have.


Because most of the landing pages that you create stink. Yes, they suck all of your campaigns dry of conversions.

Conversions that your pages might have gotten if it wasn’t for the fact that your pages didn’t actually look like landing pages at all.

Just slapping on a headline and a CTA don’t a landing page make. And it’s about time that marketers came to terms with this fact – it’s 2015 for crying out loud.

It’s the year for no more crappy landing pages. No more missing testimonials, bland CTAs and unoptimized lead capture forms, just say no to irrelevant graphics and to auto-playing videos. Every element on every landing page needs to be optimized and placed in just the right location.

It is in this spirit that Instapage present to you the perfect landing page skeleton.

We’ve given you the bones. All you need to do now is add some meat. Whenever you sit down to create your landing page give this infographic a long hard look. See if you have created everything on there and if you have don’t worry about conversions because conversions are all that you’re going to get from then on.