Instapage has evolved quite a bit since 2012. The product is more sophisticated than ever — we’re no longer just a quick way to get a page published — it’s a complete post-click optimization platform.
With not only a designer-friendly builder, our solution comes equipped with team collaboration, heatmaps, detailed A/B testing and analytics, scalable creation, AMP landing page functionality, and of course personalization.
Besides the product itself, our brand and colors have evolved — messaging too. Today is the next stage in that evolution.
Founder & CEO, Tyson Quick, explains it best:
We made these changes because our team is now entirely focused on the value we’re delivering. Instapage needed a new way of communicating our value both visually and verbally.
After years of investing in new value creation, we realized that we’ve been presenting our product as a tool and not as a solution to big marketing and advertising problems. Instapage is not a “builder,” it is an “Advertising Conversion Cloud™” that helps you turn more ad-clicks into conversions through highly personalized post-click landing pages.
This refresh helps us better tell that story.
What changed with the website refresh?
New brand colors
Choosing brand colors is not a process any company should take lightly, and our team looked at our previous color palette to determine how we wanted to be viewed moving forward. The Instapage visual style is more sophisticated than ever — which mirrors the product’s evolution.
Our goal was to add a bit more life to our site, which was dominated by a blue color palette, without losing a connection with everything that we created to this point. During this process, we tried to define what the core keyword is for each page and make that a focal point for each illustration.
For the people you see in designs across the site, we wanted to focus on human activity at work. After all, we are humans, and we design for humans. The isometric designs show teams at work solving problems and creating better workflows, just like Instapage is designed to do.