The Medium Is in the Message: 20 Video Landing Page Examples

Last updated on by in Landing Page Examples



Online video: it’s not just for cute kittens and fail compilations anymore.

93% of today’s marketers say they use the medium for sales, communication, and some form of digital marketing.

But is that really a surprise?

According to research, just including the word “video” in your email subject line can boost open rates by 19%, click-through rates by 65%, and reduce unsubscribes by 26%.

With 65% of people admitting they watch more than three-quarters of the videos they start, it’s no wonder that in an age when our attention spans are perpetually shrinking, marketers are turning to more interactive media to keep us highly engaged with their brands.

Today, 78% of people watch online video every week – 55% every day. Now it accounts for half of all mobile traffic, and by 2018 that number will skyrocket to 80%.

So with all that said, we only have one question for you:

Why aren’t you leveraging video on your landing pages like the following businesses when 95% of viewers retain the message in videos?

Doing so has been proven to boost conversions by as much as 80%. In an attempt to help you capitalize on the video craze, we sorted through countless landing pages to show you some examples of the great, and not-so-great, video landing pages being used today.

(Keep in mind, for smaller pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may have to click through to the page to see some of the points we discuss and some examples may be A/B testing their page without a video.)

20 Video landing pages critiqued

1. Outbrain

What they did well:

What could be improved:

2. Sprout Social

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3. PageCloud

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4. AdLift

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5. Salesforce

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6. Scorpion Internet Marketing

What they did well:

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7. Autopilot

What they did well:

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8. Salesgenie

What they did well:

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9. Act!

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10. TouchBistro

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11. HubSpot

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12. Zen Foods

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13. The Recovery Village

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14. Camtasia

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15. MakerSquare

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16. SharpSpring

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17. WordStream

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18. ilos

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19. Swagbucks

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20. Cyberlink

What they did well:

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How will you use video landing pages?

When used right, video can be a powerful marketing medium, perfect for storytelling and product demonstrations. We suggest using the above video landing pages as templates to create your next page.

So what have you learned from these examples? What changes can you make on your video landing page after looking through them all?

Let us know in the comments, then begin telling your brand story with the help of an optimized video landing page from Instapage.

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