Trend-Driven Marketing Strategies that Really Work

Last updated on by Tess Pfeifle in Lead Generation

As we approach the halfway mark of 2023, marketers must stay ahead of the curve and adapt their strategies to the ever-evolving landscape of the industry. Q3 is just around the corner, and it presents a unique set of challenges and opportunities that your marketing strategy should be adapting to. To help you navigate this dynamic environment successfully, we will be sharing the latest trends that are shaping today’s marketing landscape.

In this trend blog, we will explore three key areas that demand the attention of marketers before the next quarter kicks into high gear. From the rising importance of community marketing to the transformative power of in-person and virtual events, and the integration of AI into organic and paid media, we will delve into the details of each trend, how you can add them to your marketing strategy, and discuss their potential impact on your brand’s success.

Trend #1: Community Marketing

Communities have the power to extend your brand’s reach far beyond your immediate customer base. Engaged community members are more likely to share content, engage in discussions, and refer others to join the community. This organic word-of-mouth marketing can result in a significant increase in brand visibility and attract new customers who align with your brand values and offerings. By leveraging community marketing, you’ll tap into the potential of a wider audience.

Now, let’s dive into a few different kinds of communities that you may want to think about adopting into your strategy…

3 Kinds of Communities You Can Incorporate into Your Marketing Strategy

Trend #2: In-Person & Virtual Events

In today’s rapidly evolving landscape, marketers must embrace a dynamic approach to event strategies by adopting both in-person and digital formats to drive success. In-person events enable face-to-face interactions, fostering authentic connections, and leaving a lasting impression on attendees. In-person events offer the opportunity to showcase products, provide immersive experiences, and establish a strong brand presence. On the other hand, digital events break geographical barriers, reaching a global audience and offering convenience and accessibility. They leverage technology to deliver engaging content, facilitate interactive discussions, and provide valuable data and insights. 

By combining the power of in-person experiences with the reach and scalability of digital platforms, marketers can expand their audience, enhance brand visibility, foster meaningful engagement, and achieve remarkable outcomes. The synergistic effect of these strategies creates a powerful marketing ecosystem that propels brands to new heights in the ever-evolving digital landscape.

3 Ways to Incorporate This Trend into Your Marketing Strategy

Trend #3: AI for Organic & Paid Strategies

AI provides invaluable capabilities that can significantly enhance your marketing efforts. Embracing AI empowers marketers to leverage data-driven insights, automate time-consuming tasks, and make data-informed decisions, leading to more effective and efficient marketing campaigns with higher returns on investment.

3 Ways to Incorporate This Trend into Your Marketing Strategy


In this blog, we have explored three pivotal areas that demand your attention before Q3 takes off. From the growing significance of community marketing to the transformative potential of in-person and virtual events, and the integration of AI into both organic and paid media, we have delved deep into each trend, equipping you with actionable insights to enrich your H2 2023 marketing strategy. By embracing these trends, you will open up new avenues for success and establish your brand as a frontrunner in the ever-evolving marketing sphere.

Turn More Ad Clicks into Conversions

Try the world's first Post-Click Automation™ solution today. Start a trial or schedule a demo to learn more about the Enterprise plan.