4 Steps to Improve Your Student Acquisition Strategy

Last updated on by Tess Pfeifle in Conversion Optimization

For educational institutions, marketing is integral in generating leads and enrolling qualified students; you need a strategic campaign plan to succeed.

It’s time to start meeting your prospective students where they are in their own decision-making processes, and that means going beyond standard promotions and one-size-fits-all landing pages. With a dedicated ad-to-landing page strategy, you will improve campaign results, streamline the user experience, and increase return on ad spend (ROAS). Keep reading for four strategies to get you started.

Step 1: Personalization

Personalizing your landing page is about creating an experience that helps visitors take the action that best serves their needs.

Whether your brand focuses on adult education, continued learning, in-classroom support, edtech, tutoring, or higher education, you should guide your viewers toward a related action step.

Ways to create personalized Education landing pages:

Step 2: Create informative and distraction-free landing pages

A personalized narrative will start to generate trust, but your design efforts must match the messaging.

Your landing page design should make it easy for visitors to convert to your call to action, prove your value, and reassure visitors that your organization will provide what they need to thrive.

Everything from the imagery you choose to your layout should drive home a sense of achievable action. After viewing your page, your audience should feel confident that their educational future is in good hands.

Ways to create easy-to-take-actions on Education landing pages:

Step 3: Build trust through testimonials

Education is often a significant investment, and prospective students need to be sure they are making the right decision before committing their time and money. The best way to highlight their potential for success is to share a current student (or family of a student) who’s happy with choosing your institution.

Social proof, such as testimonials, reviews, and ratings, can help highlight your best features, humanize the brand, create an emotional connection with potential enrollees address concerns or objections, and ultimately help them feel more confident about choosing your school.

Ways to present testimonials on your education-focused landing page:

Step 4: Highlight the Bigger Picture

An educator’s work is never done, which extends to landing pages! With every landing page you publish, you gain insights into visitor behavior and activity. These insights can help you attract more engaged members to your call to action.

Measuring outcomes and scaling up is how you take your landing page efforts to the next level. By targeting new audiences and testing your insights against them, you can increase conversions. Furthermore, you can grow your community, and take control of your advertising efforts without expanding headcount.

How to test your Education landing pages:


Education providers can’t rely on just their home pages to drive campaign results. By implementing the four strategies shared here, Education providers can transform their landing pages into high-conversion machines.

Now that you understand the value of a dedicated landing page strategy, it’s time to create, personalize, track, and optimize your ad-to-landing page journey. With Instapage, you can create personalized, relevant landing pages for every ad group and audience with hundreds of templates and easy in-app testing.

Want to see us in action? Read how Statwax, a full-service digital agency that specializes in student acquisition and enrollment for higher education institutions, used Instapage to get a 21% decline in their cost-per-click.

You can also sign up today for a 14-day trial and see the impact Instapage has on your campaign results!

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