Advertising conversion rates continue to be a major pain point across industries, and the biggest reason for subpar performance is the lack of post-click personalization. The Instapage team has recognized this problem for many years, and recently introduced Postclick and the Full-Service solution for brands that have significant advertising spend.
First, we talked with CEO Tyson Quick about the need for Postclick and a Full-Service solution. Next, we focused on why brands need an experienced, dedicated team to maximize advertising conversion rates.
Today we go behind the scenes at Postclick, talking with Marius Laza, who leads the various teams in implementing the Full-Service solution for customers.
What is your role with Postclick?
ML: I’m the VP of Customer Success and Professional Services. I work with the teams that deliver our Full-Service offering and the teams that support it.
How is Postclick’s Full-Service offering different than Instapage Enterprise?
ML: Postclick’s Full-Service offering is a tech-enabled service. We have large teams of conversion experts, copywriters, designers, and coders that work with clients who need the expertise we have for their post-click experiences. We develop a growth plan and apply it to their existing PPC advertising efforts and use our proprietary technology to deliver unique experiences for their visitors.
Our team is confident in their ability to produce higher conversion rates because they have unparalleled experience in the post-click landing page industry and advertising conversions:
What is the onboarding process with Postclick?
ML: An account team is assigned to every Postclick customer. After an initial alignment phase, our client strategy managers identify the needs and work with our customers as our team starts and continues to deliver higher advertising conversion rates.
Our process involves analyzing a customer’s ad spend and identifying opportunities for personalization that will lead to a lift in conversions. We focus on the 96% of ad spend which is normally lost and deploy strategies that focus on bringing value to those users who normally don’t convert.
Do customers have a dedicated team handling their account?
ML: Yes, we connect customers with a conversion optimization manager, a client strategy manager, and a team of designers, implementation managers, and copywriters. Our page experience delivery process involves a significant number of people from various fields to ensure we offer a complete solution.
How is the Full-Service team different than the Instapage Customer Success team?
ML: Our full-service team will work with our customers and create and deploy personalized page experiences that tie directly into their ad spend. At the same time, our success team will track KPIs and deliver performance reports. In this partnership between us and our Full-Service clients, we will bring multiple departments together and work on everything from the creation of pages to continued success.
How much access do customers need to provide Postclick?
ML: We fully integrate within existing ecosystems. We connect to ad platforms like Google and Facebook Ads, which informs our post-click efforts. Downstream, we connect to CRMs and analytics tools to close the loop. Our implementation team usually comes up with a end-to-end game plan that doesn’t leave any part of stack out of the loop.
What else should brands know about Postclick and Full-Service?
ML: Large companies are wasting a significant portion of their advertising budgets as evidenced by just a 4.4% average conversion rate:
What’s next and how to get more information
Buyers are more informed than ever and they know what they want. Post-click personalization can identify and highlight those needs and improve the experience of your visitors while increasing return on ad spend.
Request more information on Postclick by completing the short form here.