It is an unfortunate reality that digital marketers don’t optimize the post-click stage in their online campaigns. If they did, 3-4% conversion rates would not be the norm.
With as many pre-click strategies available today, you might think that post-click optimization (PCO) would be well-established too. Sadly, it’s not, and marketers are continually frustrated why their campaigns don’t perform better.
By neglecting PCO in your ads and failing to personalize all of your landing pages, you cannot realistically expect anything higher than the industry averages above.
For marketers new to the concept, the post-click optimization infographic below summarizes the problem nicely. And for more details, check out the FAQ by Instapage Founder & CEO, Tyson Quick.