The advancements in advertising technologies have made it easy for advertisers to micro-target ads, optimize, personalize them, and even create ads at scale. However, the same isn’t always true for post-click landing pages.
Post-click strategies have primarily been neglected, which is why most advertisers fail to convert a huge percentage of visitors who click their ads.
To guarantee that every ad click turns into a conversion, you must segment and personalize the user experience through to conversion. This involves creating personalized post-click landing pages for every traffic segment that clicks your ad.
Let’s see how Oracle creates a 1:1 ad-to-page experience by reviewing a few examples.
How Oracle segments post-click landing pages
Oracle is a multinational computer technology corporation that offers a wide variety of services. The company recognizes the importance of segmenting ads and creating unique personalized post-click landing pages to convert prospects into customers.
Google paid search for “integration service”
For example, when a search user looks up “integration service” they see this Oracle paid search ad:
Oracle integration service paid search ad
The ad describes Oracle’s integration service offering, such as 3,500 free hours, IoT and SOA Cloud, etc. It also encourages prospects to start a free trial with Oracle to begin enjoying everything mentioned in the copy.
This is the Oracle post-click page visitors land on after the ad: