Conversion rate optimization (CRO) is the process of increasing the percentage of landing page visitors who take a desired action, such as making a purchase, subscribing to a newsletter, or downloading a file. The ultimate goal of CRO is to improve your advertising bottom line, whether that’s by increasing revenue or reducing expenses.
Many different CRO techniques can be used to increase conversion rates, but the most effective campaigns usually employ a combination of several different tactics. CRO techniques include A/B testing, landing page optimization, and personalization. The following five steps will help you fuel online growth with CRO tools.
1. Create measurable outcomes with your landing page creation
Measuring the success of your landing pages is essential to fueling your
online growth–you need to know what elements are working and what ones need improvement to make the most of your traffic and potential audience reach. To measure the outcomes of your landing page creation, you need to track the following when you create your landing page for the best results:
Conversion rate: Create measurable outcomes with your landing page creation by tracking conversion rates. This will tell you how many visitors are taking the desired action on your page, whether that’s subscribing to your newsletter, downloading a white paper, or making a purchase.
Bounce rate: Another vital metric to track is your bounce rate, which measures the percentage of people who leave your site after viewing only one page. A high bounce rate indicates that your landing page isn’t relevant to your visitors or is not effectively delivering on its promise.
Time on site: Time on site measures how long people stay on your site after they land on your landing page. This metric can give you insights into whether your page is engaging enough to keep people’s attention.
By tracking these metrics, you’ll see which of your landing pages are performing well and which ones need improvement. You can then make changes to fuel your online growth with CRO