Instapage Presents the Winners of the Landing Page Olympics

Last updated on by Ted Vrountas in Conversion Optimization, Landing Page Examples

Every four years, the best competitors from around the globe gather to determine who’s the fastest, the strongest, the most graceful. For the majority of them, the journey to Olympic gold starts when they’re young, with a dream. It advances with years of preparation, and more often than not, it ends in failure. Only a select few ever win a gold medal.

Similarly, only a select few marketers create high-converting post-click landing pages. Data from WordStream shows that while the vast majority see conversion rates between 2.35% and 5.31%, there are a small amount of post-click landing page builders who enjoy results that are 5x higher than average.

This picture shows marketers the three levels of conversion rate: unremarkable, awesome, and unicorns.

These are your “Unicorns” — or, in this blog post, your gold medalists.

In honor of this year’s Olympic games, we scanned the web to find post-click landing pages that use strong examples of persuasive anatomy — and we pit them against each other to determine gold, silver, and bronze medalists. Without further ado, we present to you the post-click landing page Olympics.

May the best post-click landing pages win.

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss. Additionally, some examples may be A/B testing their page with an alternate version than is displayed below.)

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