All marketing teams and agencies — whether they’re working in the same office, with freelancers, or remotely — endure the same fragmented, slow, inefficient waste of their time and money, which we’ve dubbed: “The Design Review Drag” (DRD). It doesn’t matter if you’re using Slack, Google Docs, or the best project management tools — DRD still happens.
The remedy for DRD has been known for a long time. All that’s ever been needed to reduce drag is better, faster, and more fluid communication and collaboration. Right?
The way of the world pre-today
Teams and agencies have told us that when it comes to post-click landing pages, collaboration is paramount to creating an optimized page. Typically, that team consists of anywhere from 2-4 people and through the post-click landing page creation process, a majority of stakeholders are dissatisfied with their current method of collaboration.
That dissatisfaction is mostly due to response delays and being forced to communicate in a variety of channels with no centralized location to consolidate the communication. This brings us to the following scenario, which is all too familiar:
Your copywriter writes the lines that make all readers burst with the desire to buy, buy, buy!
Your design teams creates a page so stunning the MoMA is on the phone demanding it for their permanent collection
Your VP of Marketing, with tears of joy in their eyes, proclaims with unbounded glee: Ship it!
You send the page to your client — a week goes by — and when they finally respond it’s only to say, “This isn’t what we were going for. Change it.”
Frustrated by this unspecific feedback and knowing that your team already has dedicated many hours of work on the page, you start the creation process again (and again, and again) until your client is finally happy enough to publish.
It’s times like this that you wish you were either a mind reader or had a faster, more direct way to get client feedback and speed the (re)design process along.
While we can’t make you a mind reader, we can offer you a way to close the communication gaps between you, your team, and your clients with a solution that facilitates real-time collaboration.