No matter what kind of business you’re running, be it a marketing agency, SaaS business, marketing software, or a real estate empire — you’re obsessed with one thing: maximizing growth.
This means you spend a good amount of your time tracking, measuring, and analyzing metrics. You worry about reducing churn rate, increasing MRR (monthly recurring revenue), lowering CPA (cost per acquisition) and increasing LTV (lifetime value) among countless other KPIs (key performance indicators).
What we sometimes underappreciate, even ignore, in this alphabet soup of measurements, is the most important of all business metrics — customer satisfaction.
Customer appreciation is ‘the metric’ you should focus on when measuring your business growth because once you do right by it, every other metric falls neatly into place and the growth graph points upward.
Recently we received some serious praise from our customers based on reviews on G2 Crowd, being listed number 11 out of the top 50 in this report:
This picture shows marketers how Instapage was ranked #11 on G2 Crowd’s Best CRO Software.
Not only that, customers ranked us as Leaders in G2 Crowd’s Conversion Optimization Software Grid alongside Google Analytics, Optimizely, and Kissmetrics: