The Instapage team works tirelessly to produce landing page product features that benefit all digital marketers to create personalized, post-click landing pages at scale. It is the mission that drives us every single day.
Today’s article details four new Instapage features that help you eliminate friction, enhance your workflow process, and design pixel-perfect mobile landing pages.
The 4 newest features
1. 3x Faster Pages with the new Thor Render Engine™
It’s no secret that page load speed matters a lot. It was the sole reason for Google and others in developing the AMP framework after all. Every second counts, and numerous case studies and research reports prove that, including this one from Google.
Slowing page response time from 2 seconds to 8 seconds causes a 33% increase in page abandonment:
In addition, this Google SOASTA study shows the relationship between page load time and bounce rate:
Instapage’s Thor Render Engine™ ensures that all customer landing pages load up to 3x faster, instantly improving the user experience. This is especially important on slower networks when speed matters most. New pages will automatically use the new page generator, but for existing pages, users need to ‘Update Changes’ and then confirm that you want to transition.
The Instapage page load speed is verified and top-ranked by Google PageSpeed Insights, an industry-benchmark tool used to quantify website speed and performance for mobile and desktop devices. To demonstrate, we conducted a test using the old page generator versus the Thor Render Engine™. The test compared the exact same page, albeit with different URL.
(Note: The pages are no longer active as these URL are for testing purposes only.) First, the old generator:
Then, the Thor Render Engine™:
This is one sample test, and your results will vary, but 56% increasing to 95% is a significant improvement.
The Thor Render Engine™ is available to all new Instapage customers right now and available in phases to existing customers by the end of 2019. For existing customers, if you edit your pages and publish the changes, you will be asked if you prefer to use the newer version. Our new page generation system delivers the industry’s fastest loading pages and premium user experience for both desktop and mobile browsing. As a result, this optimized experience decreases performance-related bounce rates and can increase conversions.
(Thor Render Engine™ is not applicable to Instapage AMP pages. The AMP builder is a separate product using a different framework, and AMP pages load even faster.)
2. Invisible reCAPTCHA
Lead capture forms are one of the most important landing page components as they capture lead data and start the user’s conversion journey with your brand. But the data collected can also become a nuisance for marketers when automated bots spam the form submissions. This makes it difficult and time-consuming to differentiate between valid leads and spam leads.
For marketers looking to protect their lead gen post-click experiences from suspicious spam activity, Instapage integrated with Google’s Invisible reCAPTCHA. The security solution software prevents automated spam software from engaging in abusive activities on your landing pages while allowing real visitors to submit their personal information:
The software can differentiate between malicious bots and humans triggering a reCAPTCHA verification challenge for suspicious traffic sources. Meanwhile, real people pass through without friction. By enabling this feature, you can prevent spam lead submissions on your landing pages while focusing on increasing ROI through valid conversions.
The reCAPTCHA feature is available for all Instapage customers at the subaccount level. To add it to all your landing pages, select your subaccount and click Integrations:
Then select the reCAPTCHA option from the integrations list:
Next, enter your site key and secret key. Read this article for the complete step-by-step process of setting up the Invisible reCAPTCHA feature on all your landing pages.
3. Hiding Mobile Blocks
Instapage has already made mobile landing page creation easy by allowing customers to toggle between a mobile and desktop version within the builder. Moreover, with Instablocks™ you can save and use landing page blocks on any page you want.
However, just because the Instapage mobile editor can regenerate the mobile version from the desktop version, does not mean the two have to be identical. What if your desktop version is a long page, but you want mobile visitors to see an abbreviated version? What if you want to hide entire sections from the mobile view?
Hiding Mobile Blocks allows you to hide entire landing page blocks from the mobile version and create page experiences that are truly optimized for mobile browsing. This feature adds to the list of mobile optimization features like mobile element hiding, mobile block regeneration, and the AMP builder.
Just click “Hide Block” when editing your mobile landing page:
By providing this additional feature on top of manually hiding individual page components, customers can quickly transform post-click pages into easily-accessible, high-converting mobile experiences. This feature improves workflow while allowing customers the flexibility to deliver the most accessible and relevant experiences across all devices.
Instapage now becomes the industry’s only platform to enable hiding entire sections of content for mobile optimization with a single click. The feature is available now for all customers on all plans.
4. Agency Account Management
Agencies serve clients one of two ways: through their own Instapage account or through the client’s account. And if you are part of an agency, you recognize that team members often work on multiple client accounts. To switch between them — logging in and out of Instapage — would be tedious and inefficient. Fortunately, you don’t have to do that.
So what is new?
Agency team members can easily switch between different accounts using their user account without having to log in to different accounts and manage all the client subaccounts. The new feature allows agency users to efficiently service multiple clients by separating various accounts and switch between them within a single unified interface. What you get is a much more streamlined workflow:
Users can view the list of accounts they have access to, switch to the one they want to work on, and view the account and owner information for the account they are currently in. This simplifies the workflow for users that work on multiple client accounts and makes it easy for them to switch between clients.
What users see in the dashboard
When users are in an account, they can only view the subaccounts that they have access to. For an account that is owned by the agency, the team member can only view the subaccounts of the clients they service. Within client accounts, team members can only view the subaccounts they have been invited to.
This functionality is live and available for all users today.
Create the best post-click experience
Instapage is the first post-click optimization solution that offers marketers a way to seamlessly create multiple optimized post-click landing pages at scale. Make use of these new product features to build landing pages that load fast, save time during the creation process, and eliminate friction.