Designing a great post-click landing page from scratch can be very challenging if you’re not a designer. The list of questions you ask yourself when creating your page includes, but isn’t limited to, the following:
Should I include a sub-headline with my headline?
Is a gif or an image more appropriate to demo my product?
How much white space will I need for maximum visual impact?
What fonts are most legible and increase my chance of conversions?
How can I make my offer sound urgent?
How many fields should my form include and what should I require from visitors?
Do I need more than one CTA button?
What happens once visitors click the CTA button?
Those are some tough questions to answer especially when you’re short on time, and your marketing campaigns are suffering. The process of designing your page can be overwhelming, but it doesn’t have to be.
The process of designing your post-click landing page can be overwhelming, but it doesn’t have to be.
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At Instapage we believe every promotion deserves its own page. This is why we’re committed to providing marketers with comprehensive resources they need to create and A/B test professional, high-converting post-click landing pages.
Our newest resource, post-click landing page Design Best Practices is the perfect guide for all marketers and designers alike — whether you’re a novice post-click landing page creator or a seasoned veteran. In the guide, we hope you’ll find the answer to any post-click landing page design query you’ve ever had.