Our team is often asked by prospects and customers how we use Instapage for our own campaigns. From personalization, AMP, managing bulk updates to pages, multi-step forms, and more — there is no shortage of ways we take full advantage of the platform.
Today’s article details several examples and design best practices from our expert team as create post-click landing pages for each campaign.
Personalization: ad-to-post-click landing page
If you’ve ever come across any paid search, display, or retargeting ad by Instapage before, you’ll know that — post-ad click — you arrived at a unique page connected to that ad. Sending ad clicks to a dedicated post-click landing page is a best practice we tell everyone.
Generating the best results (conversions) is not just about using unique standalone pages for each respective ad online. It’s more about personalizing the experience for each prospect we come into contact with. Only then can we expect the best results from our digital advertising efforts. Let’s look at a few examples.
Clicking this Google ad:
how Instapage PPC ad example
Goes to this post-click landing page:
how Instapage integrations page
Compare that to this example where clicking this ad instead sends you to this new experience: