Everyone in the marketing world knows one hard truth; it’s not easy getting visitors to bang on your conversion door.
The lead capture process is no banana cream sundae that you can easily gobble up; there are a lot of hindrances that you must get rid of if you want to speed up the conversion process.
While landing pages do help you in the lead capture process for you to really hit the bulls eye with your conversions you need to reduce the friction that’s distracting your visitors from hitting your call-to-action button and smooth the lead capture process.
The obvious thing for you to do is remove all the annoying, distracting clutter from your Landing Page, which is sidetracking your visitors from becoming your customers.
Although, just giving you a one-liner isn’t going to cut it; so obviously I’m not going to be doing that. If you want to reduce friction and smooth your lead capture process just stay in tune with the following tips.
1. Trim Your Lead Capture Forms
A short form means happy visitors and happy visitors always translate into satisfied customers.
2. You Need to Your Landing Pages
The moreed your landing pages are towards your particular audience, the more you increase your chances of conversions. You’ve got to give the people what they want, and when you do they click on your call-to-action button like crazy.
Looking for more conversions? Just tailor your landing pages to your audiences’ needs.
3. Throw Away Those Navigation Links
If there’s one thing that you need to take away from landing pages, it’s your nasty navigation links. Why would you want your visitors to leave the landing pages that you spent so much time and effort optimizing and publishing?
Seriously… why would you?
Of course, you wouldn’t do so intentionally, so the next time you set up a landing page please refrain from using these diverting detours.
4. Go for a Single Powerful CTA Button
Many marketers are in a habit of placing more than one CTA button on their landing page, and while this may seem all nice and dandy; these secondary CTAs can also be a distraction when it comes to the lead capture process.
It’s always better to focus on one primary CTA button. Also, make sure that the CTA button that you decide to follow through with is clear and properly optimized.
5. Go Social with Your Landing Pages
Going social with your landing pages is very important for conversions, so, set up pages that are social media friendly. Make it easy for your visitors to like and tweet youred landing pages. Doing so will bring new visitors into your conversion funnel.
Social media proof is also a good way to increase the trust factor for your pages and by extension your campaigns.
6. Keep Your CTA and Lead Capture Form Above the Fold
In order to get conversions, you obviously need your visitors to fill out your lead capture form and click on your CTA button. To ensure that your visitors do both of these actions, it’s good to keep both these elements above the page fold.
If your visitor has to go looking for your CTA or your form, you can simply forget about converting that visitor.
Your landing page needs to be a straight road with no detours on it; make it easy for your visitors to become your customers.
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