15 Ways Salesforce Uses Landing Pages to Generate Business

Last updated on by in Landing Page Examples



If anybody knows marketing and its impact on sales, it’s Salesforce. Valued at around $55 billion, the cloud computing titan has built a reputation as an industry leader on the back of its customerationship management (CRM) solution.

What many people don’t realize, though, is that Salesforce offers a much broader range of services than just a single CRM database. They include:

To support those products and services — to drive downloads, signups, views, and more — Salesforce leverages the power of landing pages more than any other business we’ve examined (Uber, Shopify, Airbnb).

What is a landing page?

A landing page is a standalone web page designed specifically to elicit a particular action from visitors. That action could be to sign up, download, buy, among others. To convince its visitors to complete it, a landing page uses a number of persuasive elements like social proof, compelling headlines, explainer videos, and more.

Here’s how industry leader, Salesforce, uses them to accomplish key marketing goals.

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some examples may be A/B testing their page with an alternate version than is displayed below.)

How industry leader Salesforce uses landing pages

1. To get people to sign up for a trial of their CRM

What the page does well:

What could be A/B tested:

2. To generate free 30-day trials:

What the page does well:

What could be A/B tested:

3. Free trial for their “Desk” service:

What the page does well:

What could be A/B tested:

4. To generate demo views:

What the page does well:

What could be A/B tested:

5. To give customers guided tours:

What the page does well:

What could be A/B tested:

6. To generate webinar registrations:

What the page does well:

What could be A/B tested:

7. To drive event signups

What the page does well:

What could be A/B tested:

8. To build their blog subscriber list:

What the page does well:

What could be A/B tested:

9. To generate newsletter subscribers:

What the page does well:

What could be A/B tested:

10. To educate marketers with ebooks

What the page does well:

What could be A/B tested:

11. To inform marketers with reports:

What the page does well:

What could be A/B tested:

12. To deliver guides:

What the page does well:

What could be A/B tested:

13. To get developers to sign up for Force.com:

What the page does well:

What could be A/B tested

14. To get prospects to reach out to sales:

What the page does well:

What could be A/B tested:

15. To convince people to sign up for Salesforce IQ:

What the page does well:

What could be A/B tested

Data has already shown that companies with 40 or more landing pages generate 12 times more leads than those with only 1-5 landing pages. Do you think it’s a coincidence that Salesforce is a market leader, and they leverage way more than 40 landing pages for all their products and promotions?

No way.

Follow the lead of one of the biggests in the sales and marketing industry, and start building more landing pages for your promotions with Instapage’s designer-friendly platform.

Show Me The Top 10 Landing Pages