The digital age has altered many perceptions and actions in ways that were commonplace not long ago. While some procedures have become streamlined, others have gained layers of complexity and depth.
Something as straightforward as reading text and interpreting information has been redefined, sometimes even reinvented, as the distribution of that information has evolved. Audiences now absorb data differently, reading and consuming it in ways that can be far different than the simple left to right, top to bottom we learned in school.
For companies that rely on digital content and onsite marketing to reach a customer base, knowing the difference between the old techniques and new could determine how well a message engages with your audience. Ultimately, those differences might very well determine how your marketing campaign converts from views to sales that drive your business.
How people read online in the digital age
The digital landscape was born and bred to match the shortened attention spans and fast-moving pace of the modern world. It caters to a mindset that craves immediacy, providing vast amounts of information in the quickest, most efficient manner possible.