6 Mixpanel Landing Page Designs That Fully Express Less Is More

Last updated on by in Landing Page Examples



Who are your best customers and what features do they enjoy most? How can you generate more customers and further engage with the ones you already have? How can you retain your current customers and earning more from them?

No matter your job title, Mixpanel analytics can help answer these questions and more.

Mixpanel is known as one of the most popular platforms for both mobile and web applications. Instead of just measuring page views, though, Mixpanel takes into account all actions that people take in your application — uploading photos, watching videos, sharing posts, and more. Analyzing each action allows you to truly understand your users.

One of the ways that Mixpanel has grown to be such a force in the digital marketing industry is using a variety of landing pages to establish brand awareness, generate leads, and sales. Before we get into how they use them, though, let’s start with a quick reminder.

What is a landing page?

A landing page is a highly focused, standalone web page used to offer visitors something valuable in return for their contact information through a strong call-to-action. That action could be to sign up for a webinar, to download an ebook, to start a free trial, to purchase something, etc.

To convince visitors to take your desired action, a landing page should include a variety of persuasive elements such as a compelling headline, customer testimonials, social proof, and an optimized lead capture form. Most other web pages don’t contain these elements, so they’re not designed to convert.

Now, let’s look at a few ways Mixpanel uses landing pages to create a great first impression, generate leads, and drive new business.

(Keep in mind, some examples may be A/B testing their page with an alternate version than is displayed below.)

6 Ways That Mixpanel uses landing pages

1. In-person meeting at an event

What the page does well:

What could be A/B tested:

2. To highlight case studies

What the page does well:

What could be A/B tested:

3. To promote ebooks

What the page does well:

What could be A/B tested:

4. To generate webinar registrations

What the page does well:

What could be A/B tested:

5. To offer research reports

What the page does well:

What could be A/B tested:

6. To sign up new accounts

What the page does well:

What could be A/B tested:

Which Mixpanel landing page inspired you?

Mixpanel is one of many brands that understands the power of landing pages and how they can create a great first impression to generate leads. By using landing pages to offer a variety of content and generate brand awareness; Mixpanel platform continues to fill its sales funnel and earn more business.

We hope the critiques above help guide you when you’re building your next landing page. Create your best first impression and enjoy 100% customization with Instapage, the designer-friendly landing page platform.

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