Your post-click landing pages are the backbone of your digital advertising, and just like your central nervous system, a good post-click landing page can handle the incoming stimuli/traffic from a variety of sources.
The nervous system receives stimuli from countless sources, that’s just one of the reasons it’s so good at keeping us alive and well. For a post-click landing page, incoming traffic/stimuli generally comes from paid search, social media, and email marketing. That’s nowhere near countless.
post-click landing pages and their associated campaigns are capable of receiving ample and varied stimulation. That’s why we suggest you sometimes augment your digital marketing with a little non-traditional advertising.
There are all kinds of less conventional methods to lure traffic to your post-click landing pages. Some border on the wacky, some may be a tad pricey, but they’re all far from ordinary.
Some tactics border on the wacky, some may be a tad pricey, but they’re all far from ordinary.
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7 uncommon ways of generating post-click landing page traffic
1. Skywriting
Skywriting?
Stay with us here because this happened, and it occurred during one of the world’s biggest marketing conferences.
During the 2015 Dreamforce conference, attendees (and all of downtown San Francisco) were surprised and amused to see a team of five airplanes writing, “Zoho.com/outsmart” and “#Outsmart Einstein. Zoho CRM” in the sky:
This picture shows marketers how Zoho uses skywriting during Dreamforce 2015 to generate post-click landing page traffic.
To the casual onlooker, it was confusing and didn’t seem like much. But for anyone who visited the URL, they saw the full story with this post-click landing page (click through to view the whole page):