How Cryptocurrency & Financial Services Pioneer Gemini Uses Post-Click Landing Pages to Acquire New Investors

Last updated on by Tyson Quick in Landing Page Examples, Marketing Personalization

Most ads don’t convert; the data confirms that because the average conversion rate is just over 4%. To ensure your ads don’t suffer the same fate, you must put the same attention and focus on dedicated post-click experiences as you do with ads.

When your ads and post-click pages convey the same narrative, not only do you successfully meet user expectations, you also add credibility to the offer. Trust and credibility play a crucial role in getting conversions, especially for high ticket items such as finance platforms, where prospects are extra cautious about where to invest their money.

Let’s see how Gemini, a cryptocurrency marketplace, uses dedicated post-click experiences to acquire new investors.

Google search ad for “bitcoin”

When prospects do a Google search for “bitcoin” they see the following Gemini ad:

The ad headline intrigues the prospect by claiming they can buy bitcoin in just 3 minutes and earn $10 for their first trade. The supporting copy is concise letting prospects know trading with Gemini is simple, safe, and secure.

The ad takes prospects to the following post-click page:

The dedicated page follows through on the promise made in the ad, instantly gratifying prospects and reassuring them the platform is worth their investment.

When prospects search for the phrase “buy bitcoin” they see the following ad:

The ad headline is the same as the ad before, the copy is a bit more detailed and relates perfectly to the search query since it explains how Gemini makes buying bitcoin simple, safe, and secure. The ad goes to the same dedicated page above, as the message in the ad is the same one presented on the page.

Google search ad for “safest bitcoin wallet”

When a prospect searches for “safest bitcoin wallet” they see the following ad:

The ad headline states that Gemini provides the number one bitcoin wallet and prospects can get their wallet for free today. The copy elaborates on how the wallet makes it easy to safely and securely store bitcoin. It also mentions the services Gemini provides: buy and sell bitcoin, price charts, price alerts, and secure custody.

Prospects land on this page post ad click:

Furthermore, the headline and the “secure bitcoin storage” section are message matched to the search query for a bitcoin wallet.

Both the dedicated post-click experiences told the same story as the ad that came before them. This message match consistency will likely lead to more conversions and people signing up with Gemini.

Now let’s see what would prospects see if Gemini had decided to connect their ads with the homepage.

In comparison, Gemini’s homepage

The homepage features all the products and services the crypto marketplace provides, demonstrating the difference between a browsing experience and a dedicated offer (like those above):

The homepage is optimized to provide users a browsing experience; it is not focused exclusively on generating conversions and app downloads.

Always follow through with a dedicated post-click experience

When you connect ads to your homepage instead of a dedicated post-click page, you risk losing the prospect’s interest in your offer and its credibility. Always follow through the claims made in your ads with a page that tells the same story and matches what the user is looking for.

To learn how to streamline the page creation process and provide 1:1 personalization at scale, sign up for an Instapage Enterprise demo today.

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